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18 Examples of AR Packaging

From Augmented Sausage Packaging to Animated Energy Drinks

— March 31, 2015 — Tech
Augmented reality has become so sophisticated over the last couple of years that companies are starting to embed the experience in AR packaging. Through this tool, which works with people's smartphones, companies are able to reach out to their customers on a deeper level. Whether through the form of a contest or added information, AR packaging is a clever and creative way to create a deeper connection with the brand.

Not only with the connection deepen, the brand itself will become more memorable. Through AR packaging, people will be encouraged to interact in a playful way. For instance, a food item can provide recipes and coupons to customers while a six pack of beer can focus on a contest for a tropical vacation.
6.4
Score
Popularity
Activity
Freshness
18
Combative Discount Apps
Combative Discount Apps
The WarBot App Rewards Play with Discounts
<
17
VR Burger Releases
VR Burger Releases
Jack in the Box's Brewhouse Burger Augmented Reality Puts Patrons Inside a Bar
<
16
Animated Energy Drinks
Animated Energy Drinks
Lucozade Energy Uses Augmented Reality & UK's Top Musicians on New Campaign
<
15
Augmented Chocolate Wrappers
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
<
14
Interactive Wine Bottles
Interactive Wine Bottles
The Beso De Vino World Cup Wine Comes to Life with Augmented Reality
<
13
Interactive Yogurt Packaging
Interactive Yogurt Packaging
The Scooby-Doo Yogurt for Kids Features Augmented Reality Packaging
<
12
Augmented Reality Packaging
Augmented Reality Packaging
A Limited Edition Appletiser Boasts an Augmented Reality Bottle
<
11
Artful Metropass Apps
Artful Metropass Apps
The NYC METRO AR-T App Turns the Commuter Card into a Canvas
<
10
Augmented Christmas Countdowns
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
<
9
Historical Tequila Brand Apps
Historical Tequila Brand Apps
Jose Curevo's History in a Bottle App Tells Its Brand Story
<
8
Postal Wine Packaging
Postal Wine Packaging
These Creative Wine Bottles Look to Written Correspondence for Inspiration
<
7
Visual Vodka-Recognition Apps
Visual Vodka-Recognition Apps
Select Absolut Vodka Bottles Feature Shazam to Unlock New Content
<
6
Augmented Sausage Packaging
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
<
5
World Cup Fry Packaging
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
<
4
Miniature Interactive Soda Bottles
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
<
3
Edible Chocolate Toys
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
<
2
Honest Augmented Reality Tags
Honest Augmented Reality Tags
Absolut Truths Take You to Another World
<
1
Augmented Reality Snack Boxes
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
<