To coincide with the upcoming release of the 'Stand By Me Doraemon' movie in 3D, Glico put out special edition boxes of its snacks like Pocky, Pretz and Bisco that are interactive.
As well as being boxes that use augmented reality, the snacks also come in limited flavors, making them that much more tempting to buy. The inside of the box that holds the snack packets is like a coloring page that can be flattened and colored with any pencil or marker of your choosing. Then to bring Doraemon to life, it's as easy as connecting to the Stand By Me Doraemon app. The exact colors used on the drawing will pop up with the aid of the app, showing a vibrant version of the 2D drawing in 3D, like a teaser of what viewers can expect from the movie.