When you use something as often as a metropass, it becomes a mundane item that you never really look twice at, but the METRO AR-T app lets people look at the card in a new light.
Making use of augmented reality, the app shows off art and design by creatives like art directors and developers digitally. Although there have been initiatives in the past to turn physical metro cards into art, the METRO AR-T app lets creativity fly free without having to make any changes to the way the cards are printed or distributed within New York City. To get involved in the project, artists are invited to join the project, submitting their artwork, a biography and the subway line that they frequent the most, so that the art-filled app can be launched in September.
Artful Metropass Apps
More Stats +/-
Recycled Metrocard Art
Traveling Transit Furniture
Medieval Subway Maps
Superhero Street Face-Offs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.