Hungerford Hill is a wine company based in Australia that was in desperate need of a rebranding strategy. To achieve this, they hired amplified industries to help, and went with a fish-inspired look.
Fishcage is the name of the specific brand they were looking to update, so it makes sense to place the animal on the front. The illustration is placed on a white background, with more cursive writing for the name above. Overall it is quite minimalist with nothing too extravagant, but this approach works well for the company. This way consumers are faced mostly with the name of the brand and the fish caught up by a wire below, which is enough to grab their attention.