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Bamboozle Wine Packaging Alludes to the Illusion of Infused Flavors

 - Dec 18, 2013
References: thecreativemethod & thedieline
You will discover something curious about the contents of Bamboozle Wine packaging, and the branding strategy does a clever and captivating job of referencing this peculiarity. The white wine seems to exude the flavor of passion fruit, although this was not actually included in the making process.

Drinkers will experience a taste delusion, so an optical illusion was integrated into the label to give the eyes an equivalent experience. Two different types of hypnotic patterns have been printed as prominent visual features, picturing a seemingly swirling and shaking set of checkered circles and a grid of apparently distorted squares. A side effect of the Creative Method's Bamboozle Wine packaging is that you may feel drunker than you are when you look at it.