The designers at Melbourne's Passport agency took it upon themselves to create a unique brand and wine label designs that would celebrate both wine and art. The Grenache for bottling was sourced from the Barossa valley, which is one of the oldest regions in Australia for wine. This wine was particularly special, since there was only enough to fill 96 bottles. Using this as the inspiration for the bottles, 96 Wine was created.
The number 96 became like a story in itself and each and every wine bottle label was painted in red with a unique design. This included everything from art pieces depicting balloon dogs to anchors and cherry trees, highlighting the individuality and craftsmanship of each bottle, as well as what an art it is to make good wine.
What Makes This Trend Stand Out
- Handpainted Wine Branding
- Opportunity for wineries to differentiate themselves by creating handpainted wine labels that showcase the individuality and craftsmanship of each bottle.
- Celebrating Wine and Art
- Potential for collaborations between wineries and artists to create unique wine label designs that blend the worlds of wine and art, appealing to a niche market.
- Limited Edition Wine Bottles
- Demand for limited edition wines with individually painted labels, creating a sense of exclusivity and collectibility for wine enthusiasts.
Sectors Adopting This
- Wine Industry
- Wineries can explore handpainted wine branding to differentiate their products and cater to the growing demand for unique, limited edition wines.
- Art and Design
- Artists and designers can collaborate with wineries to create handpainted wine label designs, combining their talents and appealing to art enthusiasts and collectors.
- Craftsmanship Products
- The concept of handpainting wine labels can be extended to other craftsmanship products, such as spirits or artisanal food items, offering a unique selling point and elevating the product's perceived value.
