Designed by Asraf Kafaouin from Qatar, the Naoussa Wine branding design uses an abnormal shape from how regular wine bottles are normally made. This look uses a bottom-heavy aesthetic, with the lower end of the bottle flaring out like a pair of jeans from the 60s.
The wine itself comes from Greece, and the company is trying to make more of a splash on the international market, namely the US and China, as well as Western Europe. As such they've gone with this new branding concept which will hopefully elevate them above other wine companies. The subtlety of the design is also a plus, since the graphic designer did a great job with changing the bottle every so slightly to make it more recognizable, but not obnoxiously different.