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Alluring Earthy Branding

The Ignios Orígenes Wine Label Expresses its Identity with Texture

— January 31, 2014 — Lifestyle
Playing on bold physical volcanic nature, interesting mineral terrains and the rich grape variety, the new Ignios Orígenes wine label gets its alluring branding and identity from nature.

Created by Spanish designer Dailos Pérez, the beautifully designed wine label is inspired by the nature of the lands that surround the vineyard: dark volcanic soot and oddly colored and shaped minerals. Using only minimalist colors, and using them starkly at that, the designer was able to give this wine label a monochromatic and contemporary look.

“Ignios Orígenes is a new project that adds value to the grape varieties most deeply rooted in the Canary Islands, specifically on the island of Tenerife. Volcanic nature, mineral lands and a very special climate defines the marked character of these artisan wines,” says Pérez on the project's site. 
Trend Themes
1. Earthy Branding - Brands can use natural elements to create minimalistic and contemporary designs.
2. Inspired by Nature - Incorporating natural textures and colors can help brands create unique and alluring identities.
3. Artisanal Appeal - Highlighting the unique characteristics of locally sourced ingredients can appeal to consumers looking for authentic, high-quality products.
Industry Implications
1. Wine - Wineries can use unique natural features from the regions where their grapes are grown to differentiate their brands and create distinctive labeling designs.
2. Food and Beverage - Food and beverage brands can use natural features and textures to create unique branding designs that appeal to consumers looking for organic and locally sourced products.
3. Beauty and Personal Care - Beauty and personal care brands can use natural ingredients and textures to create packaging and labeling designs that communicate the natural and authentic qualities of their products.
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