BLACK ENZED is a type of wine sold in New Zealand, so in order to appeal to this section of the world, Sophie-Anneli Overwien needed to come up with a concept that was alluring to the people here. To do this, she designed the branding for the wine to represent the different regions of New Zealand.
On the back of the bottle is a map of the country, with various bits of information about the wine. For example, it states what temperature the wine should be kept at, what varietal of grape was used for the wine, as well as making it clear that this is in fact a product of New Zealand. On the front, basic font stating the name BLACK ENZED was used.
Region-Representative Vino Packaging
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Fanciful Bottle Branding
Vulgar Beverage Branding
Illustratively Numbered Vinos
Antique Ballooner Branding