This delicate rosé label definitely communicates a romantic sense that will entice consumers. Hedylogos Wine's semi-sweet rosé is defined by its "delicate aromas of flowers and white summer fruits" and the brand wanted to find a packaging design that really built on the essence of its product. It tapped Athens-based studio TAIZO Design and graphic designer Loukas Chondros to do so.
The creatives built on the concept of the "poet of love" for this project. The rosé label communicates a piece of folk poetry, written in an exceptional style by Yiannis Mallis. The story is about a man who addresses his beloved with a message that "travels through the sea to hopefully find her." TAIZO Design and its collaborators have made it so that people can effortlessly remove the rosé label and save it as a keepsake.
Image Credit: Anna Tsiami