Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

20s-Inspired Rosé Wines

The Pale Offers Hope for Post-Lockdown Parties

— May 15, 2021 — Marketing
The Pale is a new rosé concept from winemaker Sacha Lichine that takes cues from the roaring parties of the 1920s, all while remaining fresh and relevant for drinkers today. The wine sets itself apart as a quirky and celebratory brand that stands out on shelves with a label that captures the essence of the "flamboyant soirée," complete with peacocks, playing cards and joyful scenes of people mingling.

True to its name, The Pale is said to be exceptionally pale pink in color and the packaging for the product emphasizes its lightness.

The new wine concept was created during the pandemic and it offers hope for a post-lockdown world where people will be more eager than ever to socialize.
Trend Themes
1. 1920s-inspired Wines - There is potential for more winemakers to tap into the nostalgia of the 1920s for new and unique wine concepts that offer drinkers a fresh take on classic styles.
2. Quirky Packaging Design - The success of The Pale's flamboyant party-inspired label may inspire other beverage companies to take a risk with unconventional and attention-grabbing packaging designs.
3. Post-lockdown Celebration Wines - With the anticipation of social gatherings resuming post-lockdown, there is potential for more wine companies to create celebratory concepts like The Pale that offer drinkers a symbol of hope and optimism.
Industry Implications
1. Wine - Wine companies could experiment with using historical references and themed concepts to create new and unique products that appeal to customers looking for something different.
2. Beverage Packaging Design - Beverage packaging design companies may see an increase in demand from clients looking for unconventional and eye-catching label designs like The Pale's flamboyant style.
3. Hospitality - The Pale's celebratory branding could inspire hospitality industry professionals to add the wine to their menus during post-lockdown events, creating a unique offering for guests and adding to the overall atmosphere of the gathering.
3.7
Score
Popularity
Activity
Freshness