Saintly Wine, a vintner known for its tasty rosés, launched a lifestyle branch called The Saintly Collective which brings the brand's cheeky style to life. The Saintly Collective offers a number of lifestyle items including clothing and a candle that enable rosé fans to rep their favorite brand.
A crewneck sweater called 'The OG' and a bucket hat called 'It's rosé' are the primary pieces of wearable merch in the Saintly Collective's inaugural collection. The sweater bears branded detailing including alternating "saint" and "sinner" stitching on the sleeves. Both items come in a monochromatic dusty pink color scheme that is reminiscent of the brand's rosé. For Saintly Wine fans looking for something around the house, the Saintly Collective also carries a scented candle. New clothing collaborations are slated for mid-July and mid-August 2021.
Image Credit: Saintly Wine
What Makes This Trend Stand Out
- Wine-branded Lifestyle Merch
- Creating branded lifestyle merchandise that caters to the passions of their fans opens up new revenue streams and increases fan loyalty.
- Branded Wearables
- The trend of branded wearables opens up opportunities for companies to create unique, limited edition clothing items that promote brand loyalty and generate revenue.
- Alternative Revenue Streams
- Expanding beyond traditional products and introducing alternative revenue streams, such as lifestyle merchandise, can help companies differentiate themselves and increase profitability.
Sectors Adopting This
- Food and Beverage
- Companies in the food and beverage industry can create branded lifestyle merchandise to promote their products and increase fan loyalty.
- Fashion
- Fashion companies can collaborate with food and beverage brands to create unique, limited edition clothing items that appeal to fans of both brands.
- Retail
- Retail companies can create branded lifestyle merchandise to offer unique products that can't be found anywhere else, increasing revenue and customer loyalty.
