Inspired by Jane Austen's Pride and Prejudice, student designers Silvia Albertí and Corinne Carbonneñ from Barcelona created two wine bottles inspired by Elizabeth Bennet and Mr. Darcy.
The 'Elisabeth Bennet & Mr. Darcy' wine types, labels and bottles were designed in such a way that helps to convey each character. Elizabeth is represented as a white wine, while her male counterpart is shown as a darker red vino. Elizabeth's earthiness comes across with the inclusion of the white tree on the label and the more prejudiced Mr. Darcy is shown with a stark bottle, crisper lines and a rigid form. Exploring wine and prejudice sounds like something that would be incredibly appealing to the ladies of a Jane Austen book club.
What Makes This Trend Stand Out
- Literary-inspired Wines
- Creating wines that are inspired by famous literary characters provides a unique and engaging experience for consumers.
- Character-based Wine Labeling
- Designing wine labels that visually represent specific characters allows for storytelling and deeper consumer connection.
- Niche Wine Marketing
- Targeting specific consumer groups, such as book club members or fans of literary works, opens up new opportunities to market and sell wine.
Sectors Adopting This
- Wine and Beverage Industry
- The wine industry can explore innovative ways to package and market their products, by tapping into storytelling and unique branding techniques.
- Design and Packaging Industry
- Designers and packaging companies can collaborate with wineries to create visually appealing and character-driven wine labels and packaging.
- Book Clubs and Literary Communities
- Book clubs and literary communities can partner with wineries to create exclusive wine collections, adding a unique element to their events and gatherings.
