It may not be obvious at first, but this playful marketing strategy explores photocopied bum branding as a means to create a memorable experience for the user. That friend-of-a-friend scenario that involves someone sitting nearly naked on a photocopier has been appropriated into labeling a typically sophisticated drink.
Buddy Creative produced these tongue-in-cheek corporate gifts in line with their usual client giveaways. The standard mulled wine was prepared for the recipients, but the labels are made from full sheets of A4 paper, rather crudely attached to each wine bottle with an elastic band. Unfurl the wrapper and you'll see the big picture: a photocopied bum. Branding their handouts this way is surprising, but quite casual and amicable, like telling a dirty joke to a close friend who can handle it.