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Blackboard Bottle Branding

Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label

— January 17, 2014 — Marketing
Here's a new idea: why design a label for a product when something like Cuatro Almas Pizarra wine packaging invites the consumer to make his own? This concept is so much more fun. Bringing new meaning the notion of clean skins, this brand identity strategy leaves some of the identity up to the drinker.

Grantipo has come up with yet another innovative idea for the enhancement of the standard wine bottle. The glossy black finish is treated to irregularly shaped sections that have chalkboard textures. With a piece of chalk, you can write or draw on Cuatro Almas Pizarra wine packaging. This interactive scheme encourages you to make your own description of the drink, or to spell out a lovely message and give the beverage to a friend.
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