There are two particularly interesting physical features that Cuatro Almas Wine packaging possesses: one concerns the imagery and the other has to do with materiality. You'll probably notice the former before you qualitatively question the latter.
Firstly, Madrid's Grantipo studio kept to a minimalist and iconic look for this Spanish vino. Presenting itself as a logical choice to the consumer, each vessel displays the silhouette of a chess piece on its label. No text or fussy details surround it.
But even more interestingly, Cuatro Almas Wine packaging features a stainless steel sleeve, not just a silver overlay. The designer promises that this will keep the beverage at the perfect temperature for over an hour. A QR code on the back also encourages conversation sharing with other wine lovers on the internet.
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Concept: Cuatro Almas Wine Packaging
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Segment: Neutral, 18-55+
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