The discerning consumer will not be fooled by the casual appearance of Bienbebido Wine packaging. The bare glass bottles have been decorated with doodle-style images and text, yet there are easily observable indications that the contents should be taken seriously.
The Moruba studio worked with the Spanish grape-derived drink, so that its appearance would be approachable to an Asian consumer base. Hand-written typefaces in block letters mark the name of the beverage but it is the drawings of the farm animals that help the customer to buy the appropriate variety.
A cow, a pig, a chicken and an octopus are featured boldly on Bienbebido Wine packaging. They suggest that dishes of beef, pork, poultry and seafood are best served with those corresponding vinos.
What Makes This Trend Stand Out
- Casual Branding
- Exploring opportunities to create casual and approachable branding experiences for products in various industries.
- Doodle-style Packaging
- Incorporating doodle-style illustrations and hand-written typography into packaging designs to appeal to a wider consumer base.
- Food Pairing Recommendations
- Providing clear and visually appealing food pairing recommendations on product packaging to enhance the consumer experience.
Sectors Adopting This
- Wine and Spirits
- Opportunities for wine and spirits brands to leverage casual branding and doodle-style packaging to attract new and younger consumers.
- Food and Beverage
- Exploring the use of casual branding and doodle-style packaging in the food and beverage industry to enhance product appeal and provide food pairing suggestions.
- Graphic Design
- Applying doodle-style illustrations and hand-written typography in graphic design to create visually engaging and approachable packaging for various products.
