The discerning consumer will not be fooled by the casual appearance of Bienbebido Wine packaging. The bare glass bottles have been decorated with doodle-style images and text, yet there are easily observable indications that the contents should be taken seriously.
The Moruba studio worked with the Spanish grape-derived drink, so that its appearance would be approachable to an Asian consumer base. Hand-written typefaces in block letters mark the name of the beverage but it is the drawings of the farm animals that help the customer to buy the appropriate variety.
A cow, a pig, a chicken and an octopus are featured boldly on Bienbebido Wine packaging. They suggest that dishes of beef, pork, poultry and seafood are best served with those corresponding vinos.