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The LASK Soccer Club Wine is a Sport Drink That Takes Cues from the Field

 - Jun 5, 2014
References: & packagingoftheworld
LASK Soccer Club Wine Edition is in a sense, like a sports drink, but not the kind of drink you'd chug to boost your energy levels during a game. The special wine packaging was created for fans and sponsors of the Austrian football club, celebrating the identity of the club with its logo and recognizable soccer shapes. Two bottles were designed for the Austrian football club by the Impack agency in Austria, including a white one for white white and a black bottle for the darker red wine.

Although soccer and wine seem like two strange things to connect, the bottles manage to make the pairing quite natural. It's very subtle, but the design makes use of hexagonal shapes and stitching that are reminiscent of a black and white soccer ball.