To celebrate McGuigan's 20th, a special edition anniversary wine bottle was created by Stranger & Stranger. Taking inspiration from a cake that's been frosted with white icing, the wine label was embossed to mimic the texture and decorative elements you'd find on a cake.
The label on the McGuigan wine bottle doesn't use a drop of ink, and relies entirely on its raised textures to communicate the brand name and wine type. On the side of McGuigan's 20th Anniversary Edition bottles, there's a spot for some ink, although this is where each special edition can be signed by hand. The Shiraz, packaging is simple, featuring a dark bottle, which really makes the cake-like frosting label stand out on its own.
What's Driving This Trend
- Frosting-inspired Wine Labels
- Wineries can explore using non-traditional label textures and embossing to create unique and memorable packaging.
- Ink-free Wine Labels
- Wineries can experiment with ink-free, embossed labels to differentiate themselves from competitors and create a tactile experience for consumers.
- Hand-signed Special Editions
- Wineries can create collectible special edition wines by leaving space on the label for hand signatures or personalizations.
Who This Affects Most
- Wineries and Vineyards
- Wineries and vineyards can use innovative label designs to stand out in a crowded marketplace and create a unique brand identity.
- Packaging and Printing
- Packaging and printing companies can explore new techniques for creating label textures and embossing to meet the demand for unique and creative wine packaging.
- Collectibles and Memorabilia
- Collectibles and memorabilia companies can partner with wineries to create limited edition, hand-signed wines that appeal to collectors and wine enthusiasts.
