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41 Millennial-Targeted Drinks

These Millennial Drinking Products Appeal to Adventurous Tastes

— August 7, 2015 — Lifestyle
Millennial drinking habits reveal that the adults of Generation Y are group of thrill-seekers who have a taste for adventure that is being satisfied with intense flavors and unusual textures. Since this generation is always on the go, there is a growing market for ready-to-drink products that make the consumption of pre-mixed cocktails and alcoholic shots easy so that the party can go on.

Many of these consumers are favoring the kind of exotic flavors that can be found in experimental craft brews like Almanac Beer Co.'s Dogpatch Sour. As sales of traditional drinks are slipping, this is inspiring the rest of the alcohol industry to step up with inventive crossover flavors like tequila-inspired beer, sangria-vodka or 'Vodquila.'

Adventure-seeking Millennials are willing to go so far in their search for something new that they will forego alcohol altogether if it means discovering something novel. The rise in drinks with low or zero alcohol content is being pushed with products like tea and water that take inspiration from cocktails, beer and wine.
6.3
Score
Popularity
Activity
Freshness
41
Blue-Hued Wine
Blue-Hued Wine
This Spanish Blue Wine is Best Served Cold Due to Its Sweet Aromatic Flavors
<
40
Sparkling Sake Drinks
Sparkling Sake Drinks
Shusen Kurano Makes a Champagne-Style Japanese Sake
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39
Sangria-Inspired Vodka
Sangria-Inspired Vodka
The Newest Hybrid Alcohol is a Sangria-Flavored UV Vodka
<
38
Alcoholic Root Beers
Alcoholic Root Beers
This Boozy Root Beer Puts an Adult Twist on a Classic Soda
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37
Fruity Gelatin Shooters
Fruity Gelatin Shooters
The Hot Rabbit Cocktail Shots are Convenient with a Sultry Twist
<
36
Citrus-Infused Beers
Citrus-Infused Beers
The 'Curious Traveler' Beer Offers a Take on the Classic European Shandy
<
35
Spiked Iced Teas
Spiked Iced Teas
Jeremiah Weed's Malt-Based Iced Tea Provides Refreshment with a Kick
<
34
Spiked Ginger Beers
Spiked Ginger Beers
The Hollows All Natural Alcoholic Ginger Beer is a Healthier Alternative
<
33
Twosome Cocktail Kits
Twosome Cocktail Kits
This Ultramodern Moscow Mule Cocktail Set is Designed for Two
<
32
Beer Bottle Cocktails
Beer Bottle Cocktails
Mixxtail Drinks Are Presented in a Form Familiar to Bud Light Consumers
<
31
Cocktail-Inspired Beer
Cocktail-Inspired Beer
Super Bock's Flavored Beer Tastes Like Other Alcoholic Spirits
<
30
Exotic Superfood Beer
Exotic Superfood Beer
This Unique Beer from Japan Contains Grapefruit and Peruvian Maca
<
29
Cola-Flavored Wine
Cola-Flavored Wine
This Concoction is a Yummy Hybrid from Haussmann Famille
<
28
Complex Cherry Beer
Complex Cherry Beer
The Almanac Beer Co.'s 'Dogpatch Sour' is a Sophisticated Fruit Beer
<
27
Refreshing Wine-Inspired Teas
Refreshing Wine-Inspired Teas
The Republic of Tea's Newest Flavors Are Inspired by Wine
<
26
Imitation Beer Sodas
Imitation Beer Sodas
Hӧpt is a Line of Sodas Packaged Like Bottles of Beer
<
25
Port-Like Beer Branding
Port-Like Beer Branding
Old River Ale Looks More Like a Liqueur
<
24
Canned Organic Cocktails
Canned Organic Cocktails
1Kick's Cocktail Can Makes a Natural Alcoholic Beverage Portable
<
23
Spiked Fruity Sodas
Spiked Fruity Sodas
Bassano Hard Soda is a Ready-to-Drink Vodka Soda Beverage
<
22
Craft Cocktail Cartons
Craft Cocktail Cartons
Belles Organics Delivers Fresh Flavor in a Pre-Packaged Format
<
21
Fruity Mixed Margaritas
Fruity Mixed Margaritas
Sauza's Pre-Mixed Margaritas Save You from Doing Any Stirring
<
20
Pre-Mixed Pina Coladas
Pre-Mixed Pina Coladas
This Convenient Frozen Pina Colada Mix Means You Can Kick Back and Relax
<
19
Vintage Pre-Mixed Cocktails
Vintage Pre-Mixed Cocktails
These Classic Drinks by Master Malt Make Bartending A Breeze
<
18
Nutritious Kombucha Beers
Nutritious Kombucha Beers
Kombrewcha Gives the Alcoholic Beverage a Healthy Spin
<
17
Whiskey Four-Packs
Whiskey Four-Packs
Jack Daniels' Pre-Mixed Ready to Drink Packs Offer Effortless Enjoyment
<
16
Pre-Mixed Peach Coolers
Pre-Mixed Peach Coolers
The Smirnoff Ice Peach Bellini is a Fresh Twist on a Brunch Favourite
<
15
Furry Beer Bottles
Furry Beer Bottles
SKØLL MØUMOÜTE's Bottled Beverage Design Comes Prepared for Winter
<
14
Pinot Noir Champagne
Pinot Noir Champagne
Armand de Brignac Recently Launched Its Most Expensive Champagne
<
13
Vodka-Tequila Blends
Vodka-Tequila Blends
Vodquila a Hybrid Spirit That is Winning All Kinds of Awards
<
12
Millennial-Targeted Wines
Millennial-Targeted Wines
Australian Vintage's 'YOU Wine' Brand Appeals to Generation Y
<
11
Canned Gin Cocktails
Canned Gin Cocktails
GT's Gin and Tonic Cocktails Feature Fruity Infusions
<
10
Boozy Tomato Beverages
Boozy Tomato Beverages
Toma Toma Sparkling Combines Alcohol and Tomato Juice
<
9
Cup-Integrated Martini Bottles
Cup-Integrated Martini Bottles
Be Tini's Ready-to-Drink Alcohol Bottle Cap Doubles as a Glass
<
8
Pre-Mixed Vodka Lemonade
Pre-Mixed Vodka Lemonade
Northwest Distillery Creates Award-Winning Beverages
<
7
Bottled Vodka Lemonades
Bottled Vodka Lemonades
UV Vodka Lemonade and Margaritas Are Like a Bartender in a Bottle
<
6
Party Cocktail Pouches
Party Cocktail Pouches
These Fun Cocktail Drinks Are Packaged Like Freezies
<
5
Pre-Mixed Vodka Spritzers
Pre-Mixed Vodka Spritzers
Nola Vodka Spritzers Come Bottled and Canned for Instant Enjoyment
<
4
Bagged Brazilian Cocktails
Bagged Brazilian Cocktails
This Ready to Drink Cocktail is Made with Natural Ingredients
<
3
Ready-to-Drink Bagged Cocktails
Ready-to-Drink Bagged Cocktails
Kold Cocktails is Both Casual and Classy
<
2
Prepackaged Flavored Shots
Prepackaged Flavored Shots
The LIQS Cocktail Shots are Designed to be Consumed On-the-Go
<
1
Premixed Whiskey Cocktails
Premixed Whiskey Cocktails
Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011
<