Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

41 Millennial-Targeted Drinks

These Millennial Drinking Products Appeal to Adventurous Tastes

— August 7, 2015 — Lifestyle
Millennial drinking habits reveal that the adults of Generation Y are group of thrill-seekers who have a taste for adventure that is being satisfied with intense flavors and unusual textures. Since this generation is always on the go, there is a growing market for ready-to-drink products that make the consumption of pre-mixed cocktails and alcoholic shots easy so that the party can go on.

Many of these consumers are favoring the kind of exotic flavors that can be found in experimental craft brews like Almanac Beer Co.'s Dogpatch Sour. As sales of traditional drinks are slipping, this is inspiring the rest of the alcohol industry to step up with inventive crossover flavors like tequila-inspired beer, sangria-vodka or 'Vodquila.'

Adventure-seeking Millennials are willing to go so far in their search for something new that they will forego alcohol altogether if it means discovering something novel. The rise in drinks with low or zero alcohol content is being pushed with products like tea and water that take inspiration from cocktails, beer and wine.
6.5
Score
Popularity
Activity
Freshness
41
Blue-Hued Wine
Blue-Hued Wine
This Spanish Blue Wine is Best Served Cold Due to Its Sweet Aromatic Flavors
<
40
Sangria-Inspired Vodka
Sangria-Inspired Vodka
The Newest Hybrid Alcohol is a Sangria-Flavored UV Vodka
<
39
Spiked Iced Teas
Spiked Iced Teas
Jeremiah Weed's Malt-Based Iced Tea Provides Refreshment with a Kick
<
38
Sparkling Sake Drinks
Sparkling Sake Drinks
Shusen Kurano Makes a Champagne-Style Japanese Sake
<
37
Spiked Ginger Beers
Spiked Ginger Beers
The Hollows All Natural Alcoholic Ginger Beer is a Healthier Alternative
<
36
Citrus-Infused Beers
Citrus-Infused Beers
The 'Curious Traveler' Beer Offers a Take on the Classic European Shandy
<
35
Alcoholic Root Beers
Alcoholic Root Beers
This Boozy Root Beer Puts an Adult Twist on a Classic Soda
<
34
Exotic Superfood Beer
Exotic Superfood Beer
This Unique Beer from Japan Contains Grapefruit and Peruvian Maca
<
33
Fruity Gelatin Shooters
Fruity Gelatin Shooters
The Hot Rabbit Cocktail Shots are Convenient with a Sultry Twist
<
32
Twosome Cocktail Kits
Twosome Cocktail Kits
This Ultramodern Moscow Mule Cocktail Set is Designed for Two
<
31
Imitation Beer Sodas
Imitation Beer Sodas
Hӧpt is a Line of Sodas Packaged Like Bottles of Beer
<
30
Beer Bottle Cocktails
Beer Bottle Cocktails
Mixxtail Drinks Are Presented in a Form Familiar to Bud Light Consumers
<
29
Refreshing Wine-Inspired Teas
Refreshing Wine-Inspired Teas
The Republic of Tea's Newest Flavors Are Inspired by Wine
<
28
Cocktail-Inspired Beer
Cocktail-Inspired Beer
Super Bock's Flavored Beer Tastes Like Other Alcoholic Spirits
<
27
Cola-Flavored Wine
Cola-Flavored Wine
This Concoction is a Yummy Hybrid from Haussmann Famille
<
26
Port-Like Beer Branding
Port-Like Beer Branding
Old River Ale Looks More Like a Liqueur
<
25
Complex Cherry Beer
Complex Cherry Beer
The Almanac Beer Co.'s 'Dogpatch Sour' is a Sophisticated Fruit Beer
<
24
Craft Cocktail Cartons
Craft Cocktail Cartons
Belles Organics Delivers Fresh Flavor in a Pre-Packaged Format
<
23
Canned Organic Cocktails
Canned Organic Cocktails
1Kick's Cocktail Can Makes a Natural Alcoholic Beverage Portable
<
22
Pre-Mixed Pina Coladas
Pre-Mixed Pina Coladas
This Convenient Frozen Pina Colada Mix Means You Can Kick Back and Relax
<
21
Spiked Fruity Sodas
Spiked Fruity Sodas
Bassano Hard Soda is a Ready-to-Drink Vodka Soda Beverage
<
20
Fruity Mixed Margaritas
Fruity Mixed Margaritas
Sauza's Pre-Mixed Margaritas Save You from Doing Any Stirring
<
19
Vodka-Tequila Blends
Vodka-Tequila Blends
Vodquila a Hybrid Spirit That is Winning All Kinds of Awards
<
18
Nutritious Kombucha Beers
Nutritious Kombucha Beers
Kombrewcha Gives the Alcoholic Beverage a Healthy Spin
<
17
Pre-Mixed Peach Coolers
Pre-Mixed Peach Coolers
The Smirnoff Ice Peach Bellini is a Fresh Twist on a Brunch Favourite
<
16
Furry Beer Bottles
Furry Beer Bottles
SKØLL MØUMOÜTE's Bottled Beverage Design Comes Prepared for Winter
<
15
Vintage Pre-Mixed Cocktails
Vintage Pre-Mixed Cocktails
These Classic Drinks by Master Malt Make Bartending A Breeze
<
14
Pinot Noir Champagne
Pinot Noir Champagne
Armand de Brignac Recently Launched Its Most Expensive Champagne
<
13
Whiskey Four-Packs
Whiskey Four-Packs
Jack Daniels' Pre-Mixed Ready to Drink Packs Offer Effortless Enjoyment
<
12
Millennial-Targeted Wines
Millennial-Targeted Wines
Australian Vintage's 'YOU Wine' Brand Appeals to Generation Y
<
11
Boozy Tomato Beverages
Boozy Tomato Beverages
Toma Toma Sparkling Combines Alcohol and Tomato Juice
<
10
Canned Gin Cocktails
Canned Gin Cocktails
GT's Gin and Tonic Cocktails Feature Fruity Infusions
<
9
Cup-Integrated Martini Bottles
Cup-Integrated Martini Bottles
Be Tini's Ready-to-Drink Alcohol Bottle Cap Doubles as a Glass
<
8
Bottled Vodka Lemonades
Bottled Vodka Lemonades
UV Vodka Lemonade and Margaritas Are Like a Bartender in a Bottle
<
7
Pre-Mixed Vodka Lemonade
Pre-Mixed Vodka Lemonade
Northwest Distillery Creates Award-Winning Beverages
<
6
Party Cocktail Pouches
Party Cocktail Pouches
These Fun Cocktail Drinks Are Packaged Like Freezies
<
5
Pre-Mixed Vodka Spritzers
Pre-Mixed Vodka Spritzers
Nola Vodka Spritzers Come Bottled and Canned for Instant Enjoyment
<
4
Bagged Brazilian Cocktails
Bagged Brazilian Cocktails
This Ready to Drink Cocktail is Made with Natural Ingredients
<
3
Ready-to-Drink Bagged Cocktails
Ready-to-Drink Bagged Cocktails
Kold Cocktails is Both Casual and Classy
<
2
Prepackaged Flavored Shots
Prepackaged Flavored Shots
The LIQS Cocktail Shots are Designed to be Consumed On-the-Go
<
1
Premixed Whiskey Cocktails
Premixed Whiskey Cocktails
Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011
<