When there are more than three ingredients in a craft cocktail, most people would rather be served a drink at a bar than attempt making their own. However, as more ready-to-drink alcohol products pop up on the market, people are opting for pre-packaged items that help to bring home a mixologist in a bottle. With craft cocktails that are made with a mix of fruit and spirits, Belles Organics is a prime example of this.
The pre-blended drinks are packaged in liter-sized TetraPaks, making it easy to bring home a sizeable amount of a craft cocktail. Because Belles Organics puts such an emphasis on ingredients that are high-quality and organic, the packaging helps to ensure that produce picked at its prime and cold-pressed reaches consumers at its freshest.
Key Themes Behind This Trend
- Ready-to-drink Alcohol
- Opportunity to develop innovative packaging formats for pre-packaged craft cocktails.
- Premium Ingredients
- Opportunity to create mixologist-quality cocktails with high-quality and organic ingredients.
- Convenience Packaging
- Opportunity to provide consumers with liter-sized TetraPaks for easy transportation and storage of craft cocktails.
Where This Applies
- Beverage Packaging
- Opportunity for packaging companies to develop specialized packaging solutions for ready-to-drink craft cocktails.
- Organic Food and Beverage
- Opportunity for organic food and beverage companies to tap into the market of pre-packaged craft cocktails made with high-quality ingredients.
- E-commerce
- Opportunity for online retailers to offer convenient pre-packaged cocktails for home delivery.
