Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011
Summer Luu — February 20, 2011 — Lifestyle
References: jackdaniels & thedieline
Whiskey connoisseurs will be excited to know that their favorite mixers will be hitting the store shelves in March 2011 with the new line of Jack Daniel's Ready-to-Drink beverages.
Three whiskey-mixed drinks will be offered: Jack & Cola, Jack & Ginger and Jack & Diet Cola. They come packaged as aluminum cans in a set of four-packs. The look is sleek, dark and convenient, keeping true to the iconic Tennessee label. The Jack Daniel's Ready-to-Drink bevvies are a single serving of refreshing heaven for refined boozers.
Three whiskey-mixed drinks will be offered: Jack & Cola, Jack & Ginger and Jack & Diet Cola. They come packaged as aluminum cans in a set of four-packs. The look is sleek, dark and convenient, keeping true to the iconic Tennessee label. The Jack Daniel's Ready-to-Drink bevvies are a single serving of refreshing heaven for refined boozers.
Trend Themes
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Ready-to-drink Beverages — Opportunity for companies to create and market pre-mixed cocktails in convenient packaging.
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Whiskey Cocktails — Potential for innovation in creating new and unique whiskey-based mixed drinks.
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Convenient Packaging — Disruptive potential in designing sleek and portable packaging for alcoholic beverages.
Industry Implications
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Alcoholic Beverage — Opportunity for established and emerging companies to tap into the growing market for premixed alcoholic beverages.
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Packaging — Innovative packaging solutions can cater to the increasing demand for convenience in the beverage industry.
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Hospitality and Events — The ready-to-drink trend presents an opportunity for bars, restaurants, and event planners to offer a wider selection of pre-mixed cocktails to their customers.
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