Summer Luu
Toronto, Ontario Canada · Member since Aug 2010
1,803Published Articles
1.9MArticle Views
Born and raised in the heart of downtown Toronto, I am a true city gal. I am indulgent of superficial pleasures and is a loyal consumer of all things pretty, fashionable and pop cultured. In truth, I can be deemed as a brand sucker. Knowing this, it only makes sense that I would be the perfect fit for any marketing role as I already like to stay on top of trends and consumer behavior. Currently I am focused in completing my final year in my marketing studies and I cannot wait to hit the floor running.
Featured Ideas
Tweeting Charity Scarves
Twitter Knitter Uses Social Media to Keep the Cold & Needy WarmSocial Media Charitable Initiatives — Companies can leverage social media platforms to create feel-good projects that promote positive social contributions.Formal Lingerie Looks
This Mariacarla Boscono HM Magazine Spread is One Classy CollectionEvolving Lingerie Designs — Lingerie designers are continually evolving their creations based on themes seen elsewhere in the fashion industry.Bronzed Body Ads
John Galliano Beachwear 2011 Campaign Shows Off Fierce TansTanned Skin Obsession — The desire for tanned skin is a trend that businesses can tap into by offering products and services that enhance or emulate the look.Twinset Fashiontography
The Allure October 2010 Issue Makes You Do a Double-TakeTwinvertising — Using twins in advertising to improve the selling power of a product or service by harnessing buyers recognition due to seeing the same features twice.Pixelated Lumber Loungers
Tobias Labarque Lounge Chair Has a Geeky 8-Bit EffectPixelation Design — The use of pixelated designs in furniture-making represents an opportunity for designers to create retro-futuristic pieces that appeal to tech-savvy consumers.Fruitful Booze Branding
The Casillero Silva Wine Bottle is as Attractive as It is DelectableFruity Branding — Exploring innovative ways to showcase the fruity flavors of alcoholic beverages through branding.Bookshelf Tabletops
The Library Exhibi-Table Shows Off Your Reading CollectionSmart Furniture — The trend of incorporating technology into furniture design opens up opportunities for smart bookshelves that can organize and display books in innovative ways.Competitive Crapping Commercials
The Luvs Baby Diapers Spot Drops a Major LoadCompetitive Baby Advertising — Opportunity for companies to create humorous and playful advertisements featuring infants to attract attention and stand out from competition.Odor-Killing Bathroom Accessories
The Matchbox TP Dispenser Masks Unsavory SmellsOdor-Masking Bathroom Accessories — The trend of creating bathroom accessories that help mask unpleasant odors and create a fresh bathroom environment.Dapper Brogue Hikers
The Diemme Wingtip Mountain Boots are Fit for Classy HikersStylish Hiking Boots — Hiking boots are being redesigned with a focus on fashion, providing new opportunities for designers to mix functionality with sleek aesthetics.Hipster Deal Aggregators
The 1Band1Brand Website Offers Discounts on Independent Music & FashionsNiche Deal Aggregators — There is an opportunity to create more deal aggregator sites aimed at specific niche demographics.Gourmet Canned Meats
This Gastronomie Le Naked Lunch Packs in Fine Montreal CuisineUpscale Canned Meats — The success of Gastronomie Le Naked Lunch highlights the trend of gourmet canned meats, which offer convenient and high-quality meal options.Q&A with Summer
What is unique that's not in your bio?
I love to eat but my most favorite food would probably be rice. I will freak out if I don't eat rice in more than two days, and when I eat it, I can easily have five bowls in one sitting. I will eat it with anything and everything (lasagna, shepherd's pie and bacon are some examples). As long as it's there, I am a happy camper.
What's your favorite accomplishment?
Every time I try something out of my comfort zone is an accomplishment in itself.
How do you define cool?
I define cool as confidence. No matter what it may be, as long as there is confidence backing it up or a portrayal of confidence, it is automatically cool.
What is your secret to uncovering trends?
I have always been an avid reader thus my Google Reader is filled with many different publications and blogs. I check it like I check my email (that means a lot).
What do you enjoy most about Trend Hunter?
I love writing articles and seeing them published on the front page. It excites me to know that people are reading my work and engaging in the same interests as myself. I also gain a lot of insightful, trendy information that I like to share with everyone else. It makes me sound smarter and cooler and who doesn't like that?
What is your favorite trend?
The online space of social media - it changes the landscape of business and one's personal lifestyle. It intrigues and excites me.
What are your tips for writing a juicy post?
When you find something juicy to share with the world, pay very close attention to the title and first image. It is the first and foremost impression to grab from Trend Hunter's million of viewers.
How do you reset to be creative?
Three words: take a walk. In this (digital) age, it's hard not to take your eyes off your smart phone, lift your head up from your laptop or stop procrastinating on Facebook. Sometimes a simple walk (IRL!) is all you need.
What inspires or excites you?
Anyone who has perseverance, determination and passion to achieve something out of their reach inspires me.
Predict something awesome for 2020?
Every time I think of the future I think of Tom Cruise's movie from 2002, Minority Report. All the tech from that movie is what I predict for 2020.