Summer Luu
Toronto, Ontario Canada · Member since Aug 2010
1,803Published Articles
2MArticle Views
Born and raised in the heart of downtown Toronto, I am a true city gal. I am indulgent of superficial pleasures and is a loyal consumer of all things pretty, fashionable and pop cultured. In truth, I can be deemed as a brand sucker. Knowing this, it only makes sense that I would be the perfect fit for any marketing role as I already like to stay on top of trends and consumer behavior. Currently I am focused in completing my final year in my marketing studies and I cannot wait to hit the floor running.
Featured Ideas
Paint Splattered Fashion
The James Long SS 2011 Collection has a Beautiful Color PaletteColorful Apparel — Design and market vibrant clothing with dynamic paint-splattered or acrylic patterns.Celestial Crystal Baubles
Natural Crystal Jewelry from 'Better Late Than Never'Raw Crystal Jewelry — Disruptive innovation opportunity: Create a line of raw crystal jewelry that offers a natural and rustic alternative to traditional crystal jewelry.Buckling Bathing Suits
Julia Dunstall Straps Down in Stunning Swimwear for Foam MagazineCut-Out Swimsuits — Cut-out swimsuits with unique designs and colors are becoming more popular among beach-goers and influencers alike, presenting an opportunity for swimwear brands to explore new and creative styles.Fly Motorcycle Campaigns
Suzuki Dirt Bike 2011 Ads Show You How to Soar Through the SkiesFlying Motorcycles — The promotion of motorcycles as an alternative to flying via the utilization of their design and engineering capabilities.Signalling Backpacks
Lee Myung Su's SEIL Bag is a Safety Measure Created for CyclistsLED Signal Lights — The incorporation of LED signal lights presents an opportunity for innovative safety accessories in the cycling industry.Swaying Tassel Fashion
Roberto Cavalli Modernizes the Vintage Flapper LookVintage Flapper Resurgence — Opportunity to capitalize on the resurgence of vintage flapper fashion and incorporate modern elements.Fedora-Wearing Femmes
The Amanda Laine Elle Quebec Editorial Shows Chic Power SuitsGender-Bending Fashion — Opportunity for companies to disrupt traditional clothing gender norms by marketing menswear-inspired style to women.Fashion Field Trip Spreads
The Girls in New York Times Styles Magazine are HotFun and Carefree Fashion — There is a trend towards fun and carefree fashion, with bold colors and authentic chemistry between models.Soaking Wet Time-Tellers
Water-Powered Digital Alarm Clocks Runs Solely on Aquatic EnergyWater-Powered Technology — Opportunity to tap into the market of consumers who prefer eco-friendly and alternative energy sources.Geeky Gaming Sneakers
Converse Super Mario Bros Chuck Taylors Level Up Your Streetwear GameGeeky Gaming Sneakers — The trend of incorporating popular video game themes into sneaker designs, appealing to gamers and fans of classic franchises.Game Boy Tablet Covers
The Gamer iPad Sleeve is a Blast from the Handheld Gaming PastRetro-Inspired Tech Accessories — Companies could explore opportunities in creating vintage-looking tech gearSnail Car Concepts
The Futura 10 by Nathaniel Lucero is Far from Slow MovingSnail-Inspired Design — Innovative car designs can incorporate elements from nature to create unique and eye-catching aesthetics.Q&A with Summer
What is unique that's not in your bio?
I love to eat but my most favorite food would probably be rice. I will freak out if I don't eat rice in more than two days, and when I eat it, I can easily have five bowls in one sitting. I will eat it with anything and everything (lasagna, shepherd's pie and bacon are some examples). As long as it's there, I am a happy camper.
What's your favorite accomplishment?
Every time I try something out of my comfort zone is an accomplishment in itself.
How do you define cool?
I define cool as confidence. No matter what it may be, as long as there is confidence backing it up or a portrayal of confidence, it is automatically cool.
What is your secret to uncovering trends?
I have always been an avid reader thus my Google Reader is filled with many different publications and blogs. I check it like I check my email (that means a lot).
What do you enjoy most about Trend Hunter?
I love writing articles and seeing them published on the front page. It excites me to know that people are reading my work and engaging in the same interests as myself. I also gain a lot of insightful, trendy information that I like to share with everyone else. It makes me sound smarter and cooler and who doesn't like that?
What is your favorite trend?
The online space of social media - it changes the landscape of business and one's personal lifestyle. It intrigues and excites me.
What are your tips for writing a juicy post?
When you find something juicy to share with the world, pay very close attention to the title and first image. It is the first and foremost impression to grab from Trend Hunter's million of viewers.
How do you reset to be creative?
Three words: take a walk. In this (digital) age, it's hard not to take your eyes off your smart phone, lift your head up from your laptop or stop procrastinating on Facebook. Sometimes a simple walk (IRL!) is all you need.
What inspires or excites you?
Anyone who has perseverance, determination and passion to achieve something out of their reach inspires me.
Predict something awesome for 2020?
Every time I think of the future I think of Tom Cruise's movie from 2002, Minority Report. All the tech from that movie is what I predict for 2020.