Retail stores are jumping on the social media bandwagon to further market their products and promotions. The newest to get involved is the 'Gap Facebook Places Deal' as it takes advantage of location-based check-ins.
The promotion involves giving out free jeans to the first 10,000 people who check into any Gap store via Facebook. This viral promotion will surely help the company's PR and awareness. See this interesting 'Gap Facebook Places Deal' in action through the featured gallery.