Denim-Legged Shirts

The i-D Summer 2011 Issue Features Behati Prinsloo With Quirky "Overalls"

Behati Prinsloo dons a pair of jeans in an unconventional manner for the i-D Summer 2011 spread.

It's certainly a new take on overalls as bombshell Behati Prinsloo cleverly turns them upside down for a remix look of denim-wear. The rest of the pages carry out the playful side of her as she wears a bunny rabbit ear headpiece and skeletal face paint. You can catch up with her through her interview, as she shares thoughts with readers about her life as a Victoria's Secret Angel and her daily globetrotting duties.

The Behati Prinsloo feature in the i-D Summer 2011 magazine was photographed by Matt Jones with makeup done by Colleen Creighton.

Reverse Overalls
There is a disruptive innovation opportunity to create a new fashion trend by flipping traditional overalls upside down and incorporating elements of denim-wear.
Playful Denim
Fashion brands could capitalize on the playful side of denim-wear by incorporating funky headpieces, face paint, and other whimsical accessories.
Model-driven Fashion
Fashion designers could leverage the popularity of models like Behati Prinsloo to introduce unique and edgy looks that are simultaneously accessible to everyday consumers.

Who This Affects Most

Fashion
The fashion industry could benefit from exploring new denim-wear trends and incorporating playful elements for a fresh and exciting look.
Modeling
Models like Behati Prinsloo can be a source of inspiration for fashion designers, including opportunities to create clothing lines or collections in collaboration with models.
Magazine Publishing
Publishers like i-D magazine can continue to drive fashion trends by featuring edgy and unique looks by models and fashion designers alike, creating unique opportunities for fashion industry players.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 97%
Freshness 8%

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