Whoa, check out the Mentos Marbels Sour ads! These three violent print ads that illustrate just how tart and bitter these candies are.
Created by the Ogilvy & Mather advertising agency in Mumbai, India, three sketches of a man show how torturous these chewy candies truly are. They are so acidly sour that they'll make a person want to kill themselves. Pop one of these in your mouth and the Mentos Marbels Sour mix-flavored treats will apparently want to make you hang yourself, behead yourself or shoot yourself in the head. These Mentos Marbels Sour ads may leave a bad taste in some people's mouths, but they're sure to intrigue others up for the challenge.
Key Themes Behind This Trend
- Violent Candy Campaigns
- Disruptive innovation opportunity: Creating shock value in candy ads to attract attention and intrigue consumers.
- Mouthwatering Sour Treats
- Disruptive innovation opportunity: Developing extremely sour candies that create a unique and intense taste experience.
- Captivating Advertising Sketches
- Disruptive innovation opportunity: Utilizing provocative and attention-grabbing sketches in advertising campaigns to generate consumer interest.
Where This Applies
- Advertising and Marketing
- Disruptive innovation opportunity: Exploring unconventional advertising techniques to create memorable campaigns.
- Confectionery
- Disruptive innovation opportunity: Experimenting with new flavors and textures to create exciting and unconventional candy products.
- Graphic Design
- Disruptive innovation opportunity: Incorporating provocative and thought-provoking sketches in graphic design to evoke strong emotions and capture attention.
