What is the trend of violent candy campaigns?

Disruptive innovation opportunity: Creating shock value in candy ads to attract attention and intrigue consumers.

What is the trend of mouthwatering sour treats?

Disruptive innovation opportunity: Developing extremely sour candies that create a unique and intense taste experience.

What is the trend of captivating advertising sketches?

Disruptive innovation opportunity: Utilizing provocative and attention-grabbing sketches in advertising campaigns to generate consumer interest.

What are the implications for the advertising and marketing industry?

Disruptive innovation opportunity: Exploring unconventional advertising techniques to create memorable campaigns.

What are the implications for the confectionery industry?

Disruptive innovation opportunity: Experimenting with new flavors and textures to create exciting and unconventional candy products.

What are the implications for the graphic design industry?

Disruptive innovation opportunity: Incorporating provocative and thought-provoking sketches in graphic design to evoke strong emotions and capture attention.

Violent Candy Campaigns : mentos marbels sour ads

Violent Candy Campaigns

Colorful Candy Marketing Strategies Image 1

Textural Candy-Inspired Refreshments Image 1

Fizzing Skull-Shaped Candy Products Image 1

Mentos Marbels Sour Ads Illustrates How Excruciating the Taste Is

Summer Luu — April 14, 2011 — Marketing

References: mentos & ibelieveinadv

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Whoa, check out the Mentos Marbels Sour ads! These three violent print ads that illustrate just how tart and bitter these candies are.

Created by the Ogilvy & Mather advertising agency in Mumbai, India, three sketches of a man show how torturous these chewy candies truly are. They are so acidly sour that they'll make a person want to kill themselves. Pop one of these in your mouth and the Mentos Marbels Sour mix-flavored treats will apparently want to make you hang yourself, behead yourself or shoot yourself in the head. These Mentos Marbels Sour ads may leave a bad taste in some people's mouths, but they're sure to intrigue others up for the challenge.

Trend Themes

Violent Candy Campaigns — Disruptive innovation opportunity: Creating shock value in candy ads to attract attention and intrigue consumers.
Mouthwatering Sour Treats — Disruptive innovation opportunity: Developing extremely sour candies that create a unique and intense taste experience.
Captivating Advertising Sketches — Disruptive innovation opportunity: Utilizing provocative and attention-grabbing sketches in advertising campaigns to generate consumer interest.

Industry Implications

Advertising and Marketing — Disruptive innovation opportunity: Exploring unconventional advertising techniques to create memorable campaigns.
Confectionery — Disruptive innovation opportunity: Experimenting with new flavors and textures to create exciting and unconventional candy products.
Graphic Design — Disruptive innovation opportunity: Incorporating provocative and thought-provoking sketches in graphic design to evoke strong emotions and capture attention.

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