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65 Shocking Awareness Approaches

From Aroused Senior PSAs to Scandalous Animal Altruism

— July 4, 2012 — Naughty
It takes a big splash to tackle big issues, and these shocking awareness approaches highlight the extreme side of creating discussion around important and often overlooked topics.

From animal torture depictions to domestic abuse makeup tutorials, these campaigns demand attention and are gaining more traffic with the move towards viral videos. Often executed with incredibly attention to detail and ensuring the most evocative result possible, it's clear that marketing geniuses are behind these socially motivated messages.

Current hot topics include driver awareness, domestic abuse and the ever-relevant issue of animal rights. The ways in which these issues are being dealt with are more graphic and unavoidable than ever, marking a shift towards aggressive approach by the organizations who support such messages.
6.8
Score
Popularity
Activity
Freshness
65
Virtual Violence Apps
Virtual Violence Apps
'Love is Not Abuse' Hopes to Raise Awareness About Domestic Abuse
<
64
Gun-Toting Violence PSAs
Gun-Toting Violence PSAs
The YouTube 'Gun Safety Gone Wrong' Film Fires in all the Right Ways
<
63
Inactive Illness PSAs
Inactive Illness PSAs
These MBike Advertisements are Warnings to the Inactive
<
62
Pugilist Puppet Ads
Pugilist Puppet Ads
The AMCV Campaign Addresses the Issue of Abuse in an Odd Way
<
61
Domestic Abuse Disparity Ads
Domestic Abuse Disparity Ads
'POWA Neighborhood Experiment' is Eye-Opening and Disturbing
<
60
Dental Phobia Comparison PSAs
Dental Phobia Comparison PSAs
Impact Teen Drivers Uses Comedy to Generate Awareness
<
59
Critical Parody Sites
Critical Parody Sites
The 'Arctic Ready' Shell Website is a Scathing Spoof
<
58
Perception-Popping PSAs
Perception-Popping PSAs
These Anti-Drug Ads by Young and Rubicam Lisbon are Trippy
<
57
Reckless Driving Awareness Games
Reckless Driving Awareness Games
'Don't Kill the Squirrel' is a Clever Educational Videogame
<
56
Parental Awareness PSAs
Parental Awareness PSAs
Drugfree.org 'Denial' and 'Enabler' Ads Shift Focus to Parents
<
55
Horrifying Transit PSAs
Horrifying Transit PSAs
British Transport Police Airs Video Footage of Woman Falling Under Train
<
54
Fuel-Swilling PSAs
Fuel-Swilling PSAs
This TARTA Gas Guzzler Campaign Talks Up Public Transport
<
53
Shocking Prejudice PSAs
Shocking Prejudice PSAs
Not Acceptable R-word PSA Transcends Censors' Seal of Approval
<
52
Beauty Tutorial PSAs
Beauty Tutorial PSAs
The 'Don't Cover it Up' Video is Powerful
<
51
Unexpected Driver Safety Campaigns
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
<
50
Life-Sized Pork Piglets
Life-Sized Pork Piglets
The Pig Project Shows How Pigs are Born into This World to be Eaten
<
49
Viral Virus Awareness Videos
Viral Virus Awareness Videos
'Mix Against Aids' Commercial Documents a Thoughtful Campaign
<
48
Gory Animal Rights Ads
Gory Animal Rights Ads
The Anti-Fur iAd from Austria is Bloody Fantastic
<
47
Meme-Based Abuse Videos
Meme-Based Abuse Videos
Sh*t Kids Say Draws from Popular Clips But Has an Important
<
46
Shocking Anti-Tanning PSAs
Shocking Anti-Tanning PSAs
The Canadian Dermatology Association PSA is Frightful
<
45
Racy Red Light PSAs
Racy Red Light PSAs
The Stop the Traffik Publicity Stunt Illuminates Human Trading Rings
<
44
Aroused Senior PSAs
Aroused Senior PSAs
'Safe Sex for Seniors' Aims to Stop the Spread of STDs
<
43
Cloning PSAs
Cloning PSAs
Value Artists' 'Cloned' Video Raises Awareness About Copyright Piracy
<
42
Overzealous PSAs
Overzealous PSAs
1979 Swine Flu PSA Evokes Laughter Instead of Fear
<
41
Shocking POV PSAs
Shocking POV PSAs
'Animal Visuals' Gives You a Bird's Eye View Into Egg Industry
<
40
Controversial Animal Research Ads
Controversial Animal Research Ads
RAT-HER Billboard Asks Who You Would Rather See Live
<
39
Skewed Perception PSAs
Skewed Perception PSAs
These Supradyn Vitamins Ads Picture the Unhealthy Alternative
<
38
Nude Voting PSAs
Nude Voting PSAs
Vote Naked Illinois Encourages You to Vote in the Buff
<
37
Cancer-Combating Cross-Dressing
Cancer-Combating Cross-Dressing
The ‘Tutu Project' Raises Awarenes by Turning Heads
<
36
Duct Taped Animal Ads
Duct Taped Animal Ads
The ATMA Air Conditioners Campaign Depicts Cold Meeting Silence
<
35
Deathly Food PSAs
Deathly Food PSAs
The 'Killer Burger' Ad for Road Safety Trust Shows how Food Kills
<
34
Scandalous Animal Altruism
Scandalous Animal Altruism
The PETA 'XXX' Site is Where Sensuality Meets Social Good
<
33
Macabre Motorist PSAs
Macabre Motorist PSAs
Desiree Hahn Shows the Ultimate Consequence of Texting While Driving
<
32
Sad Kid Clown Ads
Sad Kid Clown Ads
The Mariana City Hall Campaign Addresses a Terrible Crime
<
31
Disheveled Currency Campaigns
Disheveled Currency Campaigns
National Forum for Animal Protection and Defense Asks For Funding
<
30
Humans To Depict Animal Abuse II
Humans To Depict Animal Abuse II
RSPCA in Australia Gets Ugly
<
29
Bloody Animal Cruelty Ads
Bloody Animal Cruelty Ads
Mercy For Animals Graphically Promotes Vegetarianism
<
28
Emotional Shockvertisements
Emotional Shockvertisements
The Coalition for Domestic Violence Takes a Stand
<
27
Human Torture Activism Campaigns
Human Torture Activism Campaigns
LUSH Cosmetics Use Humans to Fight Animal Testing
<
26
Blindfolded Victim Ads
Blindfolded Victim Ads
The Instituto Crianca Nosso Futuro Campaign Focuses on False Promises
<
25
Shocking Teen Abuse PSAs
Shocking Teen Abuse PSAs
DoSomething.org Uses Police Report Notes From Rihanna Case
<
24
Violently Harpooned Ads
Violently Harpooned Ads
The Sea Shepherd Campaign Shows the Harm of Predatory Fishing
<
23
Controversial Anti Drug Ad
Controversial Anti Drug Ad
Publicis Campaign in Brazil
<
22
Shocking Domestic Violence PSAs
Shocking Domestic Violence PSAs
Keira Knightley Headlines Disturbing Women's Aid Film
<
21
Human Trafficking PSAs
Human Trafficking PSAs
Samilia Foundation ‘Attached to Work' Campaign
<
20
Before and After Advertising
Before and After Advertising
Women Against Violence Campaign Flaunts a Bad Look
<
19
Chilling Drug PSAs
Chilling Drug PSAs
Darren Aronofsky Meth Project Ads Provide Disturbing Look into Addiction
<
18
Animaltarian Advertisements
Animaltarian Advertisements
This Deutscher Tierschutz Message is Gory and True
<
17
Fake Editorials for Awareness
Fake Editorials for Awareness
APAV Anti-Domestic Abuse Campaign
<
16
Bloody-Nosed PSAs
Bloody-Nosed PSAs
Off-Road Studios Anti-Drug Ads Make You Think Twice About Taking a Hit
<
15
Women as Pieces of Meat
Women as Pieces of Meat
Urging Men to Speak Out on Domestic Abuse
<
14
Bloodvertising for Animal Rights
Bloodvertising for Animal Rights
WWF Bloody Souvenirs Ad
<
13
Parallel Life PSAs
Parallel Life PSAs
The 'Drugs Set Your Timeline' Campaign Appeals to Impressionable Facebook Users
<
12
50 Bloody, Naked Bodies Against Fur
50 Bloody, Naked Bodies Against Fur
"Without Skin" Urban Intervention
<
11
Powerful PSAs
Powerful PSAs
Smoking is Murder
<
10
Morbid Safe Sex PSAs
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
<
9
Child Shockvertising in PSAs
Child Shockvertising in PSAs
Anti-Smoking Ads Feature Kids with Adult Hands Holding Cigs
<
8
Amusing Animated Prophylactic PSAs
Amusing Animated Prophylactic PSAs
MTV's 'Sex is No Accident' Campaign Goes From Cartoon to Video
<
7
Controversial Driving Virals
Controversial Driving Virals
Is Kesslers Knigge's 10 Drogen beim Autofahren Video Pro or Anti Drug
<
6
Shockvertising
Shockvertising
Does It Work? Jury Still Out
<
5
Visually Disturbing PSAs
Visually Disturbing PSAs
Juvenile Protective Association Ads Show Effect of Verbal Abuse
<
4
Powerful PSAs
Powerful PSAs
Sexual Abuse
<
3
Skinvertising
Skinvertising
Painted Skin to Sell Downy Fabric Softener
<
2
Nude Shockvertising
Nude Shockvertising
AnimaNaturalis Strips Women for Animal Rights
<
1
Nude VJs for Animal Rights
Nude VJs for Animal Rights
MTV & VIVA Body Paint PETA Ads
<