Music channels MTV and VIVA have collaborated with PETA Germany for an artistic body paint campaign to raise awareness among young people about animal rights.
VJs and hosts from the popular music channels stripped naked and posed as miserable animals in captivity with the use of creative body paint.
Participants include Sebastian KÃ¶nig, Claire Oelkers, Hadnet Tesfai, Jan KÃ¶ppen, Liza Li, Nina Eichinger, and Ariane Alter.
The campaign recently premiered in Germany's TV Digital magazine.
Implications - Controversial imagery in advertising is an effective way for businesses to garner media and customer attention. The use of once-taboo topics and images will attract young buyers, and will create consumer curiosity, allowing a business to reach new buyers in a competitive market.