Times of celebration may not be fun for everyone as the Mariana City Hall campaign shows. In fact, times of celebration can easily blind people to terrible truths and even more terrible occurrences. While people's guards are down, child predators will be lurking around to take advantage of their lax behaviours. This ad campaign urges people not to let that happen.
Conceived and executed by Sao Paolo-based ad agency Paz Comunicação Estratégica, the Mariana City Hall campaign depicts these horrible crimes through the sad eyes of two children. Although they are made up to look like clowns, they are far from happy. Only awareness and a guardian's devout protection can put a smile on their innocent faces.