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27 Domestic Abuse Awareness Ads

From Female-Empowering Street Art to Domestic Violence Detectors

— April 23, 2014 — Marketing
Unfortunately domestic abuse happens every day all over the world, but these anti-violence campaigns bring light to an issue that’s normally kept behind closed doors.

When it’s done right, advertising can be a powerful tool for tapping into emotions. These anti-domestic abuse campaigns seek to provoke a reaction, whether that means taking steps towards awareness, prevention or, inciting someone who is a victim of violence at home to seek help. Although the goals are ultimately the same, the messages vary slightly and can appeal to both men and women.

There are a number of ways to reach out that include a varying levels of interactivity. Movimento de Mulheres’ Penny Prison is simple, effective and highly visual, while other initiatives like the Aspire News app help women to subtly reach out for help when they fear abuse.
6.9
Score
Popularity
Activity
Freshness
27
Empowering Women Celeb Campaigns
Empowering Women Celeb Campaigns
Megan Fox Raises Awareness for International Women’s Day 20
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26
Virtual Violence Apps
Virtual Violence Apps
'Love is Not Abuse' Hopes to Raise Awareness About Domestic Abuse
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25
Revealing Makeup Kits
Revealing Makeup Kits
This Terre Des Femmes Makeup Ad Reveal a Harsh Truth
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24
Alarming First-Person Abuse Videos
Alarming First-Person Abuse Videos
This Woman's Day Video Puts Viewers in Someone Else's Shoes
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23
Crowdsourced Public Abuse Reports
Crowdsourced Public Abuse Reports
Safecity is Attempting to Map Unsafe Spaces in Indian Cities
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22
Daily Abuse Documentation PSAs
Daily Abuse Documentation PSAs
The Viral Photo-a-Day Challenge is Used in this Poignant Campaign
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21
Anti-Abuse Infographics
Anti-Abuse Infographics
Learn Why Bullying is a Problem for Many of Today's Children
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20
Charitable Anti-Abuse Ads
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
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19
Frightened Profile Update Ads
Frightened Profile Update Ads
The SOS Violence Conjugale Campaign Sheds Awareness on Spousal Abuse
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18
Provocative Violated Mannequins
Provocative Violated Mannequins
Vivienne Westwood’s Fashion Mannequins Tackle Domestic Abuse
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17
Anti-Abuse Vending Machines
Anti-Abuse Vending Machines
The Helpless Machine Made for a Shocking Domestic Violence Campaign
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16
Beauty Tutorial PSAs
Beauty Tutorial PSAs
The 'Don't Cover it Up' Video is Powerful
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15
Charitable Virtual Gifts
Charitable Virtual Gifts
Buy a Present from the Cabinet of Dreams & Support Women's Aid
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14
Gender-Based Violence Support
Gender-Based Violence Support
SHE WILL is a Project of the Acclaimed Global Enrichment Foundation
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13
Technicolor Brutality Ads
Technicolor Brutality Ads
The Diadema City 'Violence Against Women' Campaign Lacks Empathy
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12
Torn Stamp Ads
Torn Stamp Ads
The Amnesty International 2012 Campaign Writes a Different History
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11
Life-Saving Domestic Abuse Apps
Life-Saving Domestic Abuse Apps
The Aspire News App Helps Victims of Domestic Violence
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10
Foresighted Anti-Violence Prints
Foresighted Anti-Violence Prints
The AWARE 'Stop the Cycle' Campaign Battles Domestic Abuse
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9
Domestic Horror Movie Editorials
Domestic Horror Movie Editorials
The Vogue Italia April 2014 Portrays Domestic Violence Scenes
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8
Cleavage-Blaming Abuse Ads
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
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7
Domestic Violence Cartoon Illustrations
Domestic Violence Cartoon Illustrations
Alexsandro Palombo Draws Cartoons Unhappily Ever After
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6
Overseas Violence Awareness Campaigns
Overseas Violence Awareness Campaigns
Ogilvy's New Massive Anti-Violence Campaign in Saudi Arabia
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5
Phone-Enabled Violence Campaigns
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
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4
Bruise-Revealing Abuse Ads
Bruise-Revealing Abuse Ads
This Domestic Abuse Campaign Uses Beer Coasters to Deliver Its Message
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3
Deity Domestic Violence Campaigns
Deity Domestic Violence Campaigns
India's 'Save Our Sisters' Depicts a Haunting Truth About Abuse
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2
Bruised Doll Art Projects
Bruised Doll Art Projects
Samantha Humphreys' Barbie Doll Art Series Addresses Adult Topics
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1
Female-Empowering Street Art
Female-Empowering Street Art
'Stop Telling Women to Smile' Tackles On-Going Street Harassment
<