Unfortunately domestic abuse happens every day all over the world, but these anti-violence campaigns bring light to an issue that’s normally kept behind closed doors.
When it’s done right, advertising can be a powerful tool for tapping into emotions. These anti-domestic abuse campaigns seek to provoke a reaction, whether that means taking steps towards awareness, prevention or, inciting someone who is a victim of violence at home to seek help. Although the goals are ultimately the same, the messages vary slightly and can appeal to both men and women.
There are a number of ways to reach out that include a varying levels of interactivity. Movimento de Mulheres’ Penny Prison is simple, effective and highly visual, while other initiatives like the Aspire News app help women to subtly reach out for help when they fear abuse.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
