Fashion has always provoked people into a certain mindset, but fashion label Vivienne Westwood decided to use its fashion mannequins as a tool to advocate an issue of great concern in its collaboration with Leo Burnett Milan.
A bruised-up, violated mannequin is shown front and center of a Milan Vivienne Westwood store's main display. It’s featured at the center of two other mannequins that aren’t showcasing any (visible) bruises. The displays were also adorned with flyers and posters encouraging people to take a stand against domestic abuse.
In the perfect and polished world of fashion, it’s easy to forget the harsh realities of life. Vivienne Westwood is one of the few fashion labels to make a visible stance on social issues that have probably plagued several of its customers. Presenting the world with an ugly truth that people need to face is something that should be more thoroughly explored by unexpected advocates like Vivienne Westwood.