Ad agency Ogilvy created the first major anti-violence campaign in Saudi Arabia. The campaign is focused on condemning violence against women in the middle east. An anti-violence campaign like this is absolutely necessary considering Saudi Arabia ranked 131st out of 134 countries for gender parity in a recent report from the World Economic Forum.
The first ad that is set to be released in Saudi Arabia, created by Memac Ogilvy in Riyadh for the King Khalid Foundation, shows a woman with a black eye. The English version of the copy reads: “Some things can’t be covered: Fighting women’s abuse together.” This ad is extremely powerful; the imagery and copy are both disturbing and effective. We can only hope that the message is taken seriously by the masses and major changes are forced into action.