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The AMCV Campaign Addresses the Issue of Abuse in an Odd Way

 - Dec 4, 2010
References: amcv.org.pt & adsoftheworld
World-renowned agency DDB hits another homerun with the AMCV campaign. The ads take an odd approach to the issue of abuse, with marionette puppets acting out an episode of domestic violence. The odd imagery makes much more sense when paired with the poignant ad copy.

The concept for the AMCV campaign follows the possibility of children witnessing domestic abuse, or the fault of simple spectators. The AMCV campaign urges witnesses of domestic abuse to do something about it. Read the spine-tingling copy below.