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'Don't Kill the Squirrel' serves as a fun game but there's actually a meaningful message behind it; it's made to raise awareness about the issues of reckless driving.
Warning Label Games, a mobile gaming start-up, and Impact Teen Drivers, an anti-distracted driving campaign, have joined forces to launch this new game to make learning a fun task. It's made for the iPad and comes just in time for Distracted Driving Awareness Month in April.
The game is placed in a cartoon setting where real-life distractions tend to make people get into accidents. The goal of the game is to not hit the squirrel while text messages, phone calls and makeup application serve as game factors that can make one distracted and prone to accidents.
Don't Kill the Squirrel is an educational game to help raise awareness of the dangerous impacts of distracted driving.
Key Themes Behind This Trend
- Reckless Driving Awareness Games
- The trend of creating video games for awareness of social and safety issues such as reckless driving gains edge.
- Mobile Gaming for Education
- Mobile gaming start-ups collaborating with educational campaigns to launch fun and educational games is an upcoming trend.
- Cartoonized Games for Emotional Connection
- Using cartoonized settings in video games to create an emotional connection with players and effectively achieve the underlying purpose of education is an innovation to watch for.
Where This Applies
- Mobile Gaming Industry
- Companies in the Mobile Gaming industry can collaborate with social and safety awareness campaigns to effectively reach a larger audience and educate them through fun games.
- Driving Safety Training Industry
- The trend of integrating gaming into Driving Safety Training programs could facilitate engagement and learning and lead to more effective safety practices.
- Marketing Industry
- The Marketing Industry can use the idea of creating cartoonized games to connect with their audience emotionally and create meaningful campaigns.
