Mythical creatures are creating a new wave of culture -- much of it being enhanced through the surge of unicorn products. Unicorn products dominated the children sphere for ages, however, that is now spilling over into the adult sphere. Where unicorn products were once marketed exclusively to children, there are now adult unicorn onsies and rave-like unicorn dresses. There are even unicorn art installations in the United States, unicorn tooth brush holders (your tooth brush simulates the horn) and unicorn-inspired white wine. Adults are becoming more obsessed with the idea of mythological relevance.
The spark of this craze for fictional mammals is due to novels like Harry Potter and Twilight. Fiction-based unicorn products are becoming more widely accepted amongst all ages.
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
