A new Band-Aid advertising campaign highlights adorable childlike behaviour. Small Wounds Big Stories includes copy like 'I fell from a unicorn,' 'the ogre pushed me' and 'a dragon bit me' to sell the adhesive bandages. While all children lie, especially about the way they get themselves hurt, the element of magic at play in these ads evokes a nostalgic feeling.
Created by ad agency Impact BBDO from the United Arab Emirates, the illustrated print ads for Johnson & Johnson also make clever use of typography. The Band-Aid advertising uses cartoon child-like images including lollipops, butterflies and helmet-wearing kids. Depending on the nature of the mythical beast, the Japanese style animation is different. The font includes cute pictures of minimally wounded kids.