20 Cheeky Packaging Designs

From Mouthy Dessert Marketing to the Best Branding for Dogs

— March 19, 2014 — Marketing
The best branding techniques are usually those with some tongue and cheek involved, and these examples of packaging designs certainly have plenty of zip. From desserts that appear to be licking themselves to stereotypical Canadian packaging, these products all have humorous qualities.

Even though maple syrup is already quite Canadian, the people at Goods & Services wanted to spice things up even more, and put the most stereotypical things from the Great White North on the labels. Apparently this syrup is strong enough for hockey players. Go figure. Another hilarious find for best branding techniques is the packaging for underwear label Freshly Laid. It states on the front that the contents are not made for chickens, as some people might be out on the hunt for groceries and become confused when they stumble across a pair of skivvies.
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20
Messy Trajectory Marketing
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
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19
Playful Social Cider Branding
Playful Social Cider Branding
The Creative Branding Used for the Flying Pig Cider is Hip and Young
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18
Sad Lumberjack Packaging
Sad Lumberjack Packaging
The Tidda Wooden Christmas Tree Box Features a Tearing Up Timber Cutter
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17
Stereotypical Canadian Packaging
Stereotypical Canadian Packaging
The Goods & Services Holiday Gift Pays Tribute to the North
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16
Round-Wrapped Bandage Branding
Round-Wrapped Bandage Branding
Band-Aid Tanned Packaging Mimics a Finger-Bound Form
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15
Keyhole-Peeping Packaging
Keyhole-Peeping Packaging
Viejo Indecente Liquor Branding Suggests a Secret to the Spirit's Recipe
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14
Toothy Cleanser Cartons
Toothy Cleanser Cartons
Potty Mouth Soap Packaging is a Box Made to Look Like Chops
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13
Vintage Box Branding
Vintage Box Branding
Strong Boy Cereal Packaging Dishes Up a Serving of Nostalgia
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12
Personified Animal Booze Branding
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
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11
Eggcellent Underwear Packaging
Eggcellent Underwear Packaging
The Freshly Laid Fashion Briefs Show Off Plucky Branding
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10
Mouthy Dessert Marketing
Mouthy Dessert Marketing
Lick Frozen Yogurt Packaging Piques Your Sense of Taste
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9
Dapper Prophylactic Packaging
Dapper Prophylactic Packaging
Vizit Condoms Boxes Feature Aptly Patterned Essential Accessories
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8
Sizzling Red-Hot Packaging
Sizzling Red-Hot Packaging
The Restaurant Branding Conceptualized for Mexiko is Fiery
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7
Sweater-Inspired Branding
Sweater-Inspired Branding
Bath & Body Works Packaging Features Nostalgic Knitted Imagery
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6
Dental Doggy Branding
Dental Doggy Branding
Whitebites Packaging Flaunts the Canine Features Cared For by the Contents
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5
Butchered Snack Branding
Butchered Snack Branding
Real Meat Jerky Packaging Presents Itself Simply But Successfully
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4
Monkey-Faced Marketing
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
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3
Accordion Toothpaste Branding
Accordion Toothpaste Branding
Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy
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2
Bluntly Branded Boxes
Bluntly Branded Boxes
Hnina Packaging Boldly States What the Consumer Wants to See
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1
Doodled Snack Packaging
Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
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