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Round-Wrapped Bandage Branding

Band-Aid Tanned Packaging Mimics a Finger-Bound Form

— January 30, 2014 — Marketing
You will notice several physical features about Band-Aid Tanned packaging that you cannot find within other brands. Designer Valeria Stroukova has done away with the basic rectangular box in favor of another form, plus she has introduced a range of different colors.

Most significantly, the OCAD University student suggests the clear presentation of three distinctive pigments in which the plasters would come. Pale, medium and darker skin tones are catered to with these cut covers. The particular hues of the First Aid items are indicated as obvious color blocks around Band-Aid Tanned packaging.

With this project, the designer also suggests producing cylindrical cartons to use less material. Formally, these allude to the image of a bandage wrapped around one's finger.
Trend Themes
1. Band-aid Tanned Packaging - Opportunity for innovative packaging designs that mimic the form of the product.
2. Distinctive Pigments - Opportunity to cater to diverse consumer needs with bandages available in various skin tones.
3. Cylindrical Cartons - Opportunity for sustainable packaging solutions using less material while still being functional.
Industry Implications
1. Packaging Industry - Opportunity for companies to develop creative and unique packaging designs.
2. First Aid Industry - Opportunity for manufacturers to expand their product offerings by providing bandages in different skin tones.
3. Sustainable Packaging Industry - Opportunity for companies to develop environmentally friendly packaging solutions that prioritize material reduction.
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