Band-Aid —which is owned by Johnson & Johnson—has decided to launch a range of bandages that embrace the tonalities of different skin tones in order to be "racially inclusive." The capsule includes lighter and darker shades. The new product was marketed on the Instagram platform.
The move toward manufacturing bandages for different skin tones comes as the company wants to make a stronger "commitment to promoting diversity and in support of those protesting for racial equality" in the United States and globally. In addition to this, Johnson & Johnson are pledging to give $10 million USD over the next three years to fight racism and injustice.
The firm has launched bandages for different skin tones once before. Dubbed 'Perfect Blend,' the range was debuted in 2005 and pulled from the market three years later.
Image Credit: Band-Aid
Key Themes Behind This Trend
- Diversity-focused Bandages
- Band-Aid is launching a range of bandages that embraces the tonalities of different skin tones.
- Racial Inclusivity
- The move towards manufacturing bandages for different skin tones comes as a commitment to promoting diversity and in support of those protesting for racial equality.
- Corporate Social Responsibility
- Johnson & Johnson's pledge to give $10 million USD over the next three years to fight racism and injustice.
Where This Applies
- Consumer Goods
- Companies can expand their product lines to become more racially inclusive.
- Beauty
- Beauty brands can embrace a wider range of skin tones in their product offerings.
- Healthcare
- Healthcare companies can prioritize R&D in order to address the unique needs of diverse communities.
