If you think about Real Meat Jerky packaging in terms of the actual ink applied to the wrappers, the strategy may be considered quite simple. Don't be fooled, however, for while there is a basic illustration and a minimalist hand-scrawled description, the brand identity design is extremely clever.
What we have are little pouches of pork and beef jerky, so, fittingly, Oleg Safronov chose to use a single profile silhouette of the particular animal on each one. These symbolic representations were filled in with pink and brown respectively, and excised of the letters that spell 'REAL.' The resultant white lines make it look as though the subjects of Real Meat Jerky packaging are meat cut diagrams in a butcher shop.
Key Themes Behind This Trend
- Minimalistic Design
- Simplicity in design can showcase a brand identity in a unique way.
- Symbolic Packaging
- Using symbols that represent a product can create an immediate connection with customers.
- Illustrative Imagery
- Using illustrations in packaging design can make a product stand out in the visual sea of marketing.
Where This Applies
- Food and Beverage
- Innovative packaging that tells a brand's story through design can help capture a consumer's attention and become a regular household name in this industry.
- Retail
- Using a distinctive packaging design and establishing a brand identity can lead to an increase in sales and a unique customer experience in this industry.
- Marketing and Advertising
- By creating a strong brand identity through packaging design, it can be easier to establish a company's long-term marketing and advertising campaigns in this industry.
