The Jack Link’s Peperami Tender Jerky has been launched by the brand as a new meat snack option for consumers who are on the hunt for convenient food options with a high protein content.
The meat snack comes in two flavor options including Original and Hot, and are characterized by their flavorful profile and ready-to-eat style that can be enjoyed almost anywhere. The jerky is packaged in resealable packaging that enables it to be eaten throughout the day instead of in one sitting to address the increasing number of consumers snacking continuously.
Marketing Manager at Peperami Pavan Chandra spoke on the new Jack Link’s Peperami Tender Jerky saying, "We are delighted to introduce our range of new Peperami Tender Jerky to the category and offer shoppers more choice within this thriving sector. As the category is experiencing considerable growth currently, our new ready-to-eat jerky provides a great opportunity for retailers to drive sales within their current meat snacks portfolio whilst also providing shoppers with a convenient post-workout or afternoon protein snack.”