Jack Link’s and Dr Pepper Partnered on Two New Snacks
Michael Hemsworth — March 30, 2024 — Lifestyle
References: jacklinks & snackandbakery
Jack Link’s and Dr Pepper announced a new partnership to provide consumers with a series of meat snacks to try out that merge flavors for an unexpected culinary experience. The snacks include the Jack Link's Wild Dr Pepper flavored meat stick and the Jack Link's Dr Pepper flavored beef jerky, which are both characterized by their premium meat base recipe. Each product is infused with the distinct flavor of Dr Pepper to give them a sweet and slightly spiced taste that snackers are sure to enjoy.
Senior Vice President of Marketing Holly LaVallie commented on the Jack Link’s and Dr Pepper partnership saying, "Pairing two flavor icons like Jack Link’s and Dr Pepper is sure to provide a delicious treat that snack fans are going to love. For loyal consumers of Jack Link’s jerky and meat sticks products who are looking for a completely new flavor in the meat snack aisle, this one is for you ... I am incredibly excited to get this in the hands of our consumers to deliver a new sweet and savory snack taste.”
Image Credit: Business Wire
Senior Vice President of Marketing Holly LaVallie commented on the Jack Link’s and Dr Pepper partnership saying, "Pairing two flavor icons like Jack Link’s and Dr Pepper is sure to provide a delicious treat that snack fans are going to love. For loyal consumers of Jack Link’s jerky and meat sticks products who are looking for a completely new flavor in the meat snack aisle, this one is for you ... I am incredibly excited to get this in the hands of our consumers to deliver a new sweet and savory snack taste.”
Image Credit: Business Wire
Trend Themes
1. Flavor-infused Snacks - Opportunity for creating innovative snack products by merging unexpected flavors like soda and meat.
2. Premium Meat Collaborations - Collaborative partnerships between renowned brands to develop high-quality meat-based products with unique flavor profiles.
3. Sweet & Savory Fusion - Exploring the combination of sweet and slightly spiced flavors in snacks to cater to evolving consumer taste preferences.
Industry Implications
1. Food Innovation - Opportunities for food companies to experiment with unconventional flavor combinations to attract adventurous consumers.
2. Snack Manufacturing - Potential for snack manufacturers to partner with beverage companies to introduce innovative snack options with cross-industry appeal.
3. Culinary Collaboration - Collaborative projects between food and beverage companies to create unique culinary experiences that transcend traditional product boundaries.
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