The approach to the design of Vizit Condoms packaging was to treat rubbers as essential items within a man's adornment arsenal. Just as a necktie contributes to a responsible appearance in the office, these latex products serve a related purpose in the bedroom.
Luzanov Roman and Melnik Valeriy of Russia's VOZDUH Advertising Agency literally dressed up these cartons with men's suits. The different varieties of sheaths each sports a different single-breasted jacket and -- most significantly -- a unique tie. The colors and patterns on these accessories indicate the qualities of the contraceptives inside. Vizit Condoms packaging features stripes for the ribbed version, spots for the dotted one, a spectrum for the tinted edition, a plain necktie for the classic version and a big orange accessory to represent the large size.
What Makes This Trend Stand Out
- Personalized Packaging
- Designing packaging with unique patterns or accessories that reflect the qualities of the product inside.
- Adornment Marketing
- Using the concept of fashion or personal style to market essential products.
- Functional Fashion
- Combining fashion and functionality in product design.
Sectors Adopting This
- Condom Manufacturing
- Opportunity to create innovative packaging designs that appeal to consumers and differentiate from competitors.
- Advertising and Marketing
- Utilizing fashion and style concepts to create compelling advertising campaigns for essential products.
- Fashion and Apparel
- Exploring collaborations and partnerships with other industries to create fashion-forward product packaging or accessories.
