Happy children with their melting kiddie cones is not the image assumed by BRRR Ice Cream packaging. Designer Ivan Vetrov aimed to develop a branding strategy for a dessert that's targeted at cool guys; specifically, the scheme is directed at dudes "who won't be afraid to eat monkey brains."
With flavors like Banana, Coconut and Mango, the cold treat would presumably be quite enjoyable for the young, the old, for girls, boys and for the brave and the timid alike. Nevertheless, a more hardcore image is achieved by using bold colors and the feisty illustrated faces of chimpanzees and gorillas. These tooth-baring characters have animated expressions that give BRRR Ice Cream packaging robust personality.
More Stats +/-
Takeout Treat Branding
Cutout Character Branding
Marvelous Melting Branding
Colorful Filigree Branding
Delectable Text-Wrapped Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.