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The Goods & Services Holiday Gift Pays Tribute to the North

 - Mar 19, 2014
References: gsbranding & lovelypackage
Canadian packaging does not get much more stereotypical than slapping a moose head on maple syrup with the tagline: "smooth as the shot of a hockey player." The syrup actually came from Ontario-based company Matthews Maple Syrup, but was gifted by Goods & Services and Flash Reproductions.

Other stereotypically Canadian sayings on the maple syrup packaging include "pure as the song of a voyageur," and "burly as the arms of a lumber jack." The maple syrup comes in three different flavors: light, medium and amber. Each flavor is compared to the Canadian stereotype that suits it most. For example, the light is related to the voyageur for its sweet and gentle singing.

This Canadian packaging takes stereotypes of the Great White North to the extreme, but it works perfectly considering the product is maple syrup!