Brand identity designers do not underestimate the power of nostalgia, which is evident in Strong Boy Cereal packaging. While a particularly common technique for creating an eye-catching visual image for a product is to make it fresh and contemporary, there is great value in anchoring consumer goods to larger and more familiar ideas.
Carlos Teles seems to have been looking to wholesome old examples of grocery branding, opting for a retro style cartoon mascot on the front of the carton. Going back to mid-century methods, the designer has chosen a child to represent the breakfast food, rather than the more popular present preference for personified animals. Simple yet impactful typefaces complete Strong Boy Cereal packaging on a retro orange background.
Key Themes Behind This Trend
- Nostalgic Packaging
- Designers are tapping into nostalgia to create visually appealing packaging that evokes a sense of familiarity.
- Retro Cartoon Mascots
- Using retro-style cartoon characters as brand mascots is gaining popularity in product packaging design.
- Mid-century Design Revival
- Designers are revisiting mid-century design techniques to create a vintage aesthetic in product packaging.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore incorporating nostalgic packaging designs to enhance brand identity and create a connection with consumers.
- Graphic Design
- Graphic design professionals can take advantage of the demand for retro cartoon mascots and offer their expertise in creating visually appealing packaging.
- Branding and Marketing
- Branding and marketing agencies can leverage the mid-century design revival trend to help brands stand out and evoke nostalgia in their packaging.
