Many teenagers are easily susceptible to a lot of gimmicky advertising that's being created by ad firms around the world; Ninian Doff's 'Cool Unicorn Bruv' video encapsulates that brand-conscious generation is this short film.
The scene begins with one teenager trying to sell his bike. He then tells the potential buyer about the features of his bike and the buyer appears to be impressed, that is until the boy with the unicorn arrives. The buyer immediately loses interest after seeing something new and extravagant, just like most teenagers and even adults of today.
The film portrays a great analogy about society's never-ending appetite for anything new. It's a constancy in society that doesn't appear to be slowing down anytime soon. The best depiction of blind consumerism I could think of is any iPhone release: people just swarm to those without even thinking.
What's Driving This Trend
- Satirical Advertising
- Creating humorous content that comments on social and consumer trends to appeal to younger demographics.
- Brand Parody
- Mimicking popular brands in order to shine a light on the absurdities of consumer culture.
- Youth Consumerism
- Addressing the habitual buying behavior of younger generations and their obsession with the latest trends.
Who This Affects Most
- Advertising
- Using satire as a means of communicating branded content in a non-traditional way.
- Film and Entertainment
- Creating niche content to appeal to younger audiences who seek humor and relatability in media.
- Consumer Goods
- Developing products that tap into current consumer trends and behaviors, such as limited edition releases that create a sense of urgency amongst buyers.
