Ninian Doff Pokes Fun at Brand-Conscious Youths

 - Apr 8, 2013
References: niniandoff & kuriositas
Many teenagers are easily susceptible to a lot of gimmicky advertising that's being created by ad firms around the world; Ninian Doff's 'Cool Unicorn Bruv' video encapsulates that brand-conscious generation is this short film.

The scene begins with one teenager trying to sell his bike. He then tells the potential buyer about the features of his bike and the buyer appears to be impressed, that is until the boy with the unicorn arrives. The buyer immediately loses interest after seeing something new and extravagant, just like most teenagers and even adults of today.

The film portrays a great analogy about society's never-ending appetite for anything new. It's a constancy in society that doesn't appear to be slowing down anytime soon. The best depiction of blind consumerism I could think of is any iPhone release: people just swarm to those without even thinking.