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18 Modern Dad Innovations

From Father-Daughter Rap Videos to First-Time Dad Apps

— March 4, 2015 — Life-Stages
These modern dad innovations range from father-daughter rap videos to infographics that break traditional gender stereotypes. The roles of the modern dad are changing as more fathers decide to take on the responsibilities of a stay-at-home parent. Moreover, even controversial celebrities like Kanye West are proving that fatherhood can soften an otherwise egotistical star.

These commercials, mobile apps and social media accounts illustrate the diverse characteristics of modern fatherhood and showcase society's views of their ever-changing roles. Standouts include same sex fatherhood ads that break common stereotypes while standing up to discrimination along with hot dad social accounts that chronicle attractive parents at various Disney park locations. While mainstream media is portraying same sex families more frequently, fatherhood-focused Instagram accounts highlight millennial parents who are recognized for their fashion sense or photographic talents.

Other memorable examples from this list include products that are specifically designed for new dads. These include diaper bags and baby carriers that are more sporty than traditional and female-centric products.
4.6
Score
Popularity
Activity
Freshness
23
Dad Appreciation Anthems
Dad Appreciation Anthems
Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video
<
22
Thanksgiving Pop Parodies
Thanksgiving Pop Parodies
This Meghan Trainor Parody is Cleverly Called 'All About That Baste'
<
21
Tuneful Fatherhood Ads
Tuneful Fatherhood Ads
Old Spice's Dadsong is an Ode to Leaving Adolescence Behind
<
20
Fatherhood Vows Campaigns
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
<
19
Modern Dads Podcasts
Modern Dads Podcasts
City Dads Group Creates an Enlightening Space for Parental Discussions
<
18
Dad-Bod Perfecting Devices
Dad-Bod Perfecting Devices
'Vyprer' is an Ideal Father's Day Fitness Gift to Give Dad a Great Body
<
17
Dad-Celebrating Coupons
Dad-Celebrating Coupons
Samsung UK Helps Twitter User Sent Out Comical Father's Day Wishes
<
16
Heartwarming Dad Ads
Heartwarming Dad Ads
The Cheerios Effect Campaign Captures Real Family Stories
<
15
Manly Cleaning Campaigns
Manly Cleaning Campaigns
#SwifferDad Shows the Changing Relationship Between Men and Cleaning
<
14
Clueless Father Apps
Clueless Father Apps
The 'Who's Your Daddy?' App Assists First-Time Dads
<
13
Father Hairstyling Classes
Father Hairstyling Classes
The Daddy Daughter Hair Factory Teaches Men How to Style Girl's Hair
<
12
Modern Fatherhood Ads
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
<
11
New Father Portraits
New Father Portraits
The Book of Dads by Dave Young Captures a Man's Parental Anxiety
<
10
Paternal Comparison Graphs
Paternal Comparison Graphs
The 'Modern Day Dad' Infographic Highlights The Evolution of Fatherhood
<
9
Singing Dad Auto Ads
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
<
8
Father-Anthem Cereal Ads
Father-Anthem Cereal Ads
Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
<
7
Father-Daughter Rap Videos
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
<
6
Daddy's Girl Auto Ads
Daddy's Girl Auto Ads
The Volkswagen Polo Commercial Uses Fatherly Love to Portray a Safe Car
<
5
Sophisticated Baby Satchels
Sophisticated Baby Satchels
The OiOi Baby Bags are a Sleek Carrier for Dads Everywhere
<
4
Daddy Daypack Carriers
Daddy Daypack Carriers
The Deuter KangaKid Backpack is Designed for On-the-Go Dads
<
3
Dad-Celebrating Coffee Sets
Dad-Celebrating Coffee Sets
Soma and Intelligentsia Teamed Up to Make the Ultimate Gift for Dads
<
2
Child Drawing Tattoos
Child Drawing Tattoos
Amazing Dad Turns His Son's Doodles into Inked Body Art
<
1
Pregnant Dad Campaigns
Pregnant Dad Campaigns
The Nutricia Baby Connection App Publicity Stunt Reverses Gender Roles
<