The Volkswagen Polo Commercial Uses Fatherly Love to Portray a Safe Car

 - May 17, 2012
References: vw & adverblog
Father's Day is right around the corner and this Volkswagen Polo Commercial comes at a perfect time.

This ad by Volkswagen is a commercial that shows the undying love a father has for his little girl. It shows the different stages of a young girl's life where her father stands by her side every step of the way. The ad uses the father love theme to showcase a "small but tough" car that's suitable for beginners.

The commercial leads viewers from the start of the young girl's birth to her departure when she takes off to college. This awe-inspiring father-daughter love theme really pulls the heartstrings even though it's just a car ad. It is another example of clever advertising that uses emotions to appeal to customers.