Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

43 Effective Safety Campaigns

From Hybrid Collision Campaigns to Hazardous Home Ads

— August 30, 2013 — Lifestyle
These effective safety campaigns are utilizing bold and eye-catching imagery as a technique to warn audiences about certain safety and security issues.

Since advertisements and commercials are a very practical way to reach normal people on an everyday basis, including public service announcements in those ads is a creative way to get those important messages across. While most people are aware of certain safety hazards such as drinking or texting while driving, tones of drivers nonetheless experience dangerous and deadly accidents because of those exact behaviors. That's why including bold PSAs about the realistic effects of such safety hazards is a unique way to get people to listen and pay attention.

From busted burglar ads to porcelain pedestrian ads, these bold safety campaigns will definitely provide viewers with some harsh realities about crime and personal security.
3.3
Score
Popularity
Activity
Freshness
42
Life-Simplifying Auto Ads
Life-Simplifying Auto Ads
The Peugeot ‘Just Add Fuel' Commercial Does All the Work for
<
41
Gun-Toting Violence PSAs
Gun-Toting Violence PSAs
The YouTube 'Gun Safety Gone Wrong' Film Fires in all the Right Ways
<
40
Busted Burglar Ads
Busted Burglar Ads
The Protege Group Campaign Portrays Immediately Apprehended Criminals
<
39
Death-Cheating Campaigns
Death-Cheating Campaigns
MedicAlert Wants to Promote Increasing Your Odds Against the Reaper
<
38
Safety First Sea Ads
Safety First Sea Ads
Royal NZ Coastguard Ads are Asking for Friendly Fisherman Donations
<
37
Sticky Seat Belts
Sticky Seat Belts
The Adel Tape Ad Campaign Relies on Feelings of Faith and Trust
<
36
Cellular Steering Wheel Ads
Cellular Steering Wheel Ads
Irish Authorities Launch a Road Safety Campaign Aimed at Texting
<
35
Unexpected Driver Safety Campaigns
Unexpected Driver Safety Campaigns
The Volkswagen ‘Don’t Make Up and Drive’ Ad i
<
34
Aggressive Driving Ads
Aggressive Driving Ads
The JCDecaux Road Safety Campaign Features a War Zone Tank
<
33
Bottle-Shaped Chat Ads
Bottle-Shaped Chat Ads
This NTF Vast Campaign Sends a Message About Distracted Driving
<
32
Road-Ripping Safety Ads
Road-Ripping Safety Ads
The University of Calgary, Qatar: Stitches Print Will Make You Squirm
<
31
Alarming Smoke Campaigns
Alarming Smoke Campaigns
The Fire Kills Print Ads Urges Safety House Checks When Changing Clocks
<
30
Porcelain Pedestrian Ads
Porcelain Pedestrian Ads
The City of Vancouver People are Fragile Campaign Promotes Safe Crossings
<
29
Close-Talking PSAs
Close-Talking PSAs
Unintentionally Funny Cellucom Ads Violate Personal Space
<
28
Porcelain Passenger Ads
Porcelain Passenger Ads
Nissan's Car Safety Ads Depict People as Delicate Sculptures
<
27
Pedestrian-Protecting Print Ads
Pedestrian-Protecting Print Ads
These Volkswagen 'Brake Assist' Ads Put Pedestrian Safety First
<
26
Disguised Driver Safety PSAs
Disguised Driver Safety PSAs
Zurich Beer Draws Driving Comparisons in Its Texting and Driving Ad
<
25
Newborn Safety Auto Commercials
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
<
24
Risky Driving Ads
Risky Driving Ads
The SJ Swedish Rail Campaign Offers a Smarter Way to Travel
<
23
Fragile Life Campaigns
Fragile Life Campaigns
The VHV Insurance Print Ads Show We Must Handle Our Lives with Care
<
22
Heart-Wrenching Seatbelt Ads
Heart-Wrenching Seatbelt Ads
Yaya Seguros Shines a Light on Car Safety and Buckling Up
<
21
Burned Clock Ads
Burned Clock Ads
The UK Government Fire Kills Campaign Urges People to Check Their Smoke Alarms
<
20
Tire Tread Face Tattoo Ads
Tire Tread Face Tattoo Ads
The Street Smart Campaign Advocates Safety for Pedestrians
<
19
Hazardous Home Ads
Hazardous Home Ads
Leo Burnett's Chrysler Risks Campaign is Full of Everyday Dangers
<
18
Autocorrect Automobile Safety Ads
Autocorrect Automobile Safety Ads
Volkswagen's 'Don't Text and Drive' Ads Give a Relatable Message
<
17
Danger-Avoiding Auto Ads
Danger-Avoiding Auto Ads
The Volkswagen Side Assist Campaign Clevery Prevents Accidents
<
16
Chalk Outline Safety Campaigns
Chalk Outline Safety Campaigns
The NCRAARA Tire Ads Remind Drivers of Their Power
<
15
Morbid Children's Safety Ads
Morbid Children's Safety Ads
These BBDO Germany Safety Ads are Both Horrific and Humorous
<
14
Frightening Food Safety Ads
Frightening Food Safety Ads
Parents and Kids Should watch Out for the Scorpion in the Burger
<
13
Censored Cutting Edge Ads
Censored Cutting Edge Ads
The Band-Aid 2013 Campaign Covers Up Sharp Blades
<
12
Finger Crossed Ads
Finger Crossed Ads
The Vigineo Home Security Systems Campaign Shows Luck Can't Always be Tru
<
11
Distracted Driver Campaigns
Distracted Driver Campaigns
The Onida Mobile Ads Want You to Steer Clear of Phones While Driving
<
10
Liquid Cuff Ads
Liquid Cuff Ads
The Utah Department of Highway Safety Campaign Urges Sober Driving
<
9
Outdoor Safevertising
Outdoor Safevertising
Animated Think UK Ad Implores Kids to Cross Streets Carefully
<
8
Cutout Kid Campaigns
Cutout Kid Campaigns
These Ving Travel Agency Ads Do Away with Drooling Distractions
<
7
Accident Prevention Ads
Accident Prevention Ads
The Home Safety Action Week Campaign Asks People to 'Fight the 5'
<
6
Love-Driven Safety Messages
Love-Driven Safety Messages
"Embrace Life" Seat Belt PSA Delivers Message Wordlessly
<
5
Infant Perspective Advertising
Infant Perspective Advertising
This Cam Il Mondo Del Bambino Campaign Dreams Up Imaginative Items
<
4
Hybrid Collision Campaigns
Hybrid Collision Campaigns
Road Safety Hawkes Bay Ads Sell Concentration, Not Cars
<
3
Gory Workplace Safety Ads
Gory Workplace Safety Ads
Using Awful Accidents to Raise Awareness
<
2
Last Words Safety Ads
Last Words Safety Ads
The Fiat DNT TXT AND DRV Campaign is Inspired by Historical Figures
<
1
Mobile Predator Campaigns
Mobile Predator Campaigns
The 'Innocence in Danger Smartphone' Ads Show the Dangers of Technology
<